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Applications Markets for the Growing NAND Flash Mob
In-Stat/MDR, March 2005
The growth potential of the NAND Flash market is best attested to by the rush by semiconductor firms to enter it. The list of suppliers reads like a 1990s DRAM supplier list, and the NAND Flash business is in many ways like the DRAM business. It is experiencing rapid bit growth, rapid price per bit decline, rapid movement to denser chips and a high degree of price elasticity. NAND is the preferred semiconductor storage solution in several rapidly growing areas including digital cameras, portable MP3 players, and USB memory.
We use both a top-down and bottom-up methodology. The top-down forecasting model uses WSTS actual figures and recent trends to size the historical and current NAND Flash market, while technology trending is used to forecast future product transitions and prices. The bottom-up model identifies the key NAND Flash end-use applications, and determines the average amount of Flash memory used in each target application device. The forecast is then derived using our end product forecasts, average memory size growth and anticipated NAND Flash device price per Mbit.
This report will provide an overview of the NAND Flash Memory Markets, the players and products, and a forecast for the NAND Flash Market. It will then provide a detailed forecast for NAND Flash by application including Digital Still Cameras (Standard, Toy and Dual Mode), Digital Video Cameras, MP3 Players, Video Games, PDAs, USB Flash Drives, Mobile Handsets, and Flash Memory
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