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India Mobile Market - Opportunities and Outlook for Voice and VAS Data
Asia Pacific Research Group (APRG), March 2005
Over 51 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.
Recent examples include Mauj.com, a Mumbai based mobile content development company, that will be releasing Jennifer Lopez themed mobile content for Sony-BMGs promotion; and another Mumbai company call Indiagames, is developing Garfield cartoon strips for the mobile phone.
This report, updated quarterly, will address the following topics of the mobile communications market in India:
- Commercial, technical and social issues relating to mobile content market
- Mobile content and key applications
- Wireless services subscribers and ARPU
- Mobile business model and value chain
- Market drivers and inhibitors
- Key Questions Answered
Our research addresses the following issues that are critical to your success:
- How big is the market for mobile voice and data services in India?
- What opportunities are there in the content market?
- What are the key mobile technologies and trends being adopted in India?
- Which mobile data applications will be the most popular in India?
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