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The Marketing of Historic Sites, Museums, Exhibits & Archives

Primary Research Group, May 2005


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This special report presents detailed interviews with directors and marketing managers responsible for developing and marketing historic buildings and sites, artifacts, exhibits, photographs and film, and other elements of the national heritage.

Includes detailed interviews with executives at:

- The Vermont Historical Society
- Bostonian Society
- The Atari Virtual Museum
- The Drug Store Museum
- The Musee Conti
- The Atlanta History Center
- The Belmont Mansion
- Vanderbilt University Film Archives
- Case Western's Dittrick Museum of the History of Medicine
- The Museum of American Financial History
- The Band Museum
- Monticello
- The Kansas Historical Society and
- The Computer History Museum

Find out their best practices, their advice for their peers, and how they are handling these challenging times.



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