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Digital Rights: Content Ownership & Distribution
Parks Associates, March 2005
DRM-related technologies have been a controversial issue. How will technology developers balance the interests between consumers and copyrights owners? This report analyzes each stakeholder's interest in designing or promoting DRM-related technologies for consumers' multimedia needs at home, and how DRM can be integrated into business strategy to generate new revenue opportunities. It offers fresh perspectives on DRM standards and interoperability, profiles key players, and predicts the trend in DRM adoption.
Consumers traditionally tend to think of DRM as usage restrictions, not rights, and therefore shun products or services with DRM,' said Harry Wang, a research analyst. 'But that may change, as DRM developers strive to provide experience-transparent solutions to consumers and effectively protect rights owners' interest at the same time. The long-term success of DRM relies on such a balance to change consumers' consumption patterns.'
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