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Viewing report
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The Grandparent Market: Spending By American Grandparents On Their Grandchildren
Primary Research Group, May 2005, Pages: 181
This report presents extensive demographic data on spending by American grandparents on their grandchildren. It estimates the percentage of Americans aged fifty and over that have grandchildren and analyzes their spending patterns accordingly. It looks at the amount grandparents spend on gifts for their grandchildren, including birthday gifts, gifts for the Christmas/December Holiday Season and looks at numbers who have purchased gifts online for their grandchildren.
Spending on gifts is broken down into different type of gifts such as video games, children's books, board games, sports equipment, clothing, electronics - TV, radio, electronic toys, etc.
The report also looks at the number of grandparents who take trips or vacations with their grandchildren and their spending patterns while vacationing.
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