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Capital Protected and Structured Products in Europe 2005: Manufacturing the Right Outcome
Datamonitor, April 2005
This report analyzes a range of issues including: the suitability of structured products to different investors; the appropriateness of competing distribution channels; forecasted growth in demand and potential barriers to this growth; current and future issues relating to the structured products market; key success factors required by asset managers in this market.
The intended audience for this report includes retail and private banks, asset managers, financial advisers, insurers and any company offering, or planning to offer, capital protected and structured products in Europe. For these players the report forms an indispensable profile of the industry based on the views of asset managers across five key European markets, enabling them to understand where the most significant opportunities exist and how they might seek to take advantage.
This report provides you with:
- Asset manager opinion as to the key target markets and distribution channels for capital protected and structured products
- Future market direction including anticipated demand in key customer groups, scope for innovation and barriers to growth
- An extensive survey of 96 asset managers with regard to structured products
- Country coverage includes France, Germany, Italy, Spain and the UK
Reasons to buy
- Ascertain the key customer segments and distribution channels to prioritise in building market share
- Benchmark your offering against our view of the winning propositions in key market segments
- Plan your business strategy based on a unique view of future market direction
'...Regular structured products launches have an important potential marketing benefit in terms of demonstrating continued innovation and keeping the proposition relevant and contemporary by responding to key market themes...'
Key findings and highlights
- 77% per cent of asset managers surveyed suggested that private individuals (mass market, mass affluent or HNW individuals) were the key market for structured products. Of these the mass market was considered to be the core target by 33% of asset managers, while 23% of asset managers pinpointed the mass affluent and a further 21% the HNW segment.
- Private banks and wealth managers were widely considered to be the best distribution channel for the HNW sector with 38% of European asset managers making this assessment. They are however expected to continue to face stiff competition from financial advisers and retail banking channels.
- With such massive scope for product development, focusing innovation in the right areas to tap customer sentiment will be key. Asset managers must avoid the temptation to innovate for innovation sake or to further the intellectual boundaries of structured product design, rather than matching identified customer requirements.
'...A successful mass market structured product proposition must represent a higher volume, lower cost, accessible investment opportunity with a clear and well understood payout profile that appeals to customers and is easy to market and sell by staff...'
'...the HNW community is clearly not the exclusive preserve of private banks and wealth managers when it comes to the distribution of capital protected and structured products, with other channels such as financial advisers and retail banks also receiving significant support from asset managers as the best distribution channel.'
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The Structured Credit Products Handbook 2007/08
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Structured Products and Related Credit Derivatives: A Comprehensive Guide for Investors
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