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Warning: Early-Adopters Have Lukewarm Response to Multimedia Handsets
In-Stat/MDR, April 2005, Pages: 34
The cellular phone industry's hype machine has been in high gear over innovative music- and TV-centric devices and services. But hold on, a new report shows that some early-adopters are less than enthused.
The report, titled 'Warning: Early-Adopters Have Lukewarm Response to Multimedia Handsets,' finds fewer than 9% of respondents were very or extremely interested in buying a cell phone capable of playing MP3 or other music files.
In addition, this primary research shows what end-users think about:
- TV on cell phones
- Storage capacity for music and video files
- Payment schemes
- Video content preferences
In addition, the report includes worldwide shipment forecasts, discussion of some of the latest handsets, and details on the looming battle between DVB-H proponents and Qualcomm's MediaFLO.
If your work touches multimedia and cell phones, this new report is for you. It has the information you need to stay ahead of competitors.
Methodology
This survery was based on data collected from members of our Technology Adoption Panel (TAP, and also called Wireless Panel)
- Those identified as using cellular phones were e-mailed invitations to participate in a Web-based survey from March 22 through March 29, 2005.
- The invitation contained a link to the online survey, so that members interested in participating could click on the link and be taken directly to the survey.
- Responses from 694 people were completed.
- The TAP is comprised of more early-adopters and tech-savvy people than the general US population. Panel members were recruited originally as business end-users and decision makers, but most have indicated that they are also willing to be surveyed as consumers.
- NOTE: The panel is not fully representative of consumers in the US; some key differences are: most members of the panel (and respondents to this survey) are men, and they tend to have higher levels of education and household incomes than the average US consumer. Despite this, their opinions are valuable as a directional guide to the wireless cellular phone industry.
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