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Apparel and Footwear in the United Arab Emirates

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    Report

  • 84 Pages
  • February 2026
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2983208
The apparel and footwear market in the United Arab Emirates demonstrated robust growth in 2025, with a 5% increase in retail value terms to AED66.8 billion. This was driven by a thriving tourism market and rising disposable income. This growth is expected to continue over the forecast period, with a CAGR of 6% through to 2030, reaching AED88.2 billion.

This Apparel and Footwear in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Luxury brands drive growth with premium offerings
  • Apparel continues to see strong demand
  • Challengers unseat incumbents with localised strategies
  • CHART 3 Limited-Edition adidas Shoes Inspired by Dubai
WHAT’S NEXT?
  • Wealthy newcomers and tourists drive luxury spending
  • Apparel will remain the largest category with steady growth predicted
  • Digital channels and sustainability set to shape the future of the market
COMPETITIVE LANDSCAPE
  • On brand gains significant share with triple-digit growth
  • New entrants challenge incumbents with localised strategies
  • CHART 4 Luxury Powerhouse Zegna Sees Major Growth Potential in United Arab Emirates
CHANNELS
  • Offline retail dominates sales due to a preference for trying before buying
  • Retail e-commerce gains traction as consumers demand convenience
  • Digital channels and sustainability shape the future of retail
PRODUCTS
  • AI models driving innovation in luxury fashion
  • CHART 5 AI Models at the Intersection of Technology and Culture
  • Louis Vuitton launches Dubai pop-up in 2025
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in United Arab Emirates 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in United Arab Emirates 2025
  • CHART 9 Consumer Landscape in United Arab Emirates 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CHILDRENSWEAR IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 10 Key Trends 2025
  • CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
  • Luxury childrenswear benefits from tourist spending and digital innovation
  • Tourist arrivals drive luxury childrenswear sales
  • CHART 12 Travel Spend Accounts for a Significant Share of Luxury Childrenswear Sales
  • AI-powered tools enhance the childrenswear shopping experience
  • CHART 13 Amazon’s Virtual Try-On Tool is a Useful New Feature
WHAT’S NEXT?
  • Government initiatives and digital innovation set to drive growth
  • Baby and toddler wear projected to be the most dynamic category
  • Shifting consumer preferences and demographics
COMPETITIVE LANDSCAPE
  • Leading players maintain their lead through strategic expansion and strong brand portfolios
  • Stable competition with no major mergers or launches
CHANNELS
  • Non-grocery retailers dominate childrenswear
  • Apparel and footwear specialists key to sales of childrenswear
  • E-commerce growth driven by convenience and digital innovation
PRODUCTS
  • Luxury brands drive market polarisation with exclusive offerings
  • CHART 14 Maison Ava Launches Mother-Daughter Couture Collection
COUNTRY REPORTSAPPAREL ACCESSORIES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Luxury brands drive growth with exclusive collections
  • CHART 16 Luxury Brands Unveil Dubai Exclusive Capsule Collections
  • Other apparel accessories leads volume sales
  • Jil sander expands presence with flagship store
  • CHART 17 Increasing Number of Luxury Players Entering the Market
WHAT’S NEXT?
  • Luxury and affordable options to drive growth while sustainability concerns come to the fore
  • Other apparel accessories to remain the largest category in volume terms
  • Influencers and education to boost sales
COMPETITIVE LANDSCAPE
  • Leading players maintain dominance through strategic expansion
  • No significant mergers or acquisitions in 2025
CHANNELS
  • Offline retail dominates sales of apparel accessories
  • Retail e-commerce gains traction with fast delivery and flexible options
  • No new retail brands or concepts emerged in 2025
PRODUCTS
  • Focus on sustainable materials drives innovation in luxury apparel accessories
  • CHART 18 Major Players Use Sustainable Materials
COUNTRY REPORTSHOSIERY IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
  • Hosiery sales driven by steady demand
  • Non-sheer hosiery dominates sales with steady growth
  • Fashion-forward styles and functional options attract demand
WHAT’S NEXT?
  • Higher spenders to drive demand for premium hosiery offerings
  • Sustainability and functionality drive innovation in hosiery
  • Functional hosiery gains traction among fitness enthusiasts
COMPETITIVE LANDSCAPE
  • Leading companies maintain share in stable market
  • CHART 20 Landmark Group Expands its Retail Network with New Max Outlet
  • Opportunities arise from sustainability and functionality trends
  • CHART 21 Sports Socks Proving Popular Thanks to Health and Fitness Trend
CHANNELS
  • Offline retail remains dominant
  • Primark set to open its first outlets in Dubai
  • CHART 22 Primark Set to Open First Outlets in Dubai
  • Retail e-commerce has limited impact on hosiery sales
COUNTRY REPORTSMENSWEAR IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 23 Key Trends 2025
  • CHART 24 Analyst Insight
INDUSTRY PERFORMANCE
  • Luxury players capitalise on growing demand for premium menswear
  • CHART 25 Zegna Enters the United Arab Emirates
  • Sustainable brands gain traction with local production
  • CHART 26 Local Player The Giving Movement Finding Success Eco-Conscious Brand
  • Travel wear brands thrive amidst resurgence of business travel
  • CHART 27 Émigré Looking to Appeal to Business Travellers
WHAT’S NEXT?
  • Luxury and premium players drive growth through sustainability and fashion consciousness
  • Men's outerwear set for steady growth
  • Sustainability and local production present business opportunities
COMPETITIVE LANDSCAPE
  • Leading players invest in strategic expansion
  • Competitive landscape sees limited change
CHANNELS
  • Brick-and-mortar stores continue to dominate menswear sales
  • Retail e-commerce growing with players pushed to adopt omnichannel strategies
  • Market polarisation reflected in the evolving retail landscape
PRODUCTS
  • Premium brands and local production drive innovation
  • Local brands and sustainable practices gain traction
COUNTRY REPORTSWOMENSWEAR IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 28 Key Trends 2025
  • CHART 29 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium and value-oriented offerings drive sales growth
  • Women's outerwear dominates sales
  • CHART 30 Gap Teams Up with Luggage Brand BÉIS to Unveil Travel Hoodie
  • Sustainability shaping the womenswear landscape
  • CHART 31 Landmark Group Launches the Region's First Textile Recycling Facility
WHAT’S NEXT?
  • Premium and affordable fashion set to drive growth
  • Women's outerwear will remain the largest category
  • Sustainability and localisation shape future sales
COMPETITIVE LANDSCAPE
  • Landmark Group and Azadea Group lead a fragmented market
  • Emerging opportunities in sustainable womenswear
CHANNELS
  • Offline retail maintains its dominance but e-commerce growing
  • E-commerce gains traction with convenience and competitive pricing
  • Sustainability and localisation inform the retail market
PRODUCTS
  • Market polarisation drives innovation in affordable and premium womenswear
  • CHART 32 Primark Set to Launch in the United Arab Emirates in 2026
COUNTRY REPORTSJEANS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 33 Key Trends 2025
  • CHART 34 Analyst Insight
INDUSTRY PERFORMANCE
  • Fast fashion platforms gain traction among young consumers
  • Standard jeans lead sales, while super premium jeans drive growth
  • Challengers gain share with competitively priced trendy styles
  • CHART 35 Dolce & Gabbana Appeals to Wealthier Consumers with Embellished Jeans
  • CHART 36 Shein Gains Share with Competitively Priced Jeans in Trendy Styles
WHAT’S NEXT?
  • High-end denim and sustainable products drive future growth
  • Standard jeans remain largest, super premium drives growth
  • Sustainability and comfort drive business impact
COMPETITIVE LANDSCAPE
  • Leading brands face growing competition in an increasingly polarised market
  • Emerging trends and opportunities for growth
CHANNELS
  • Retailers investing in omnichannel opportunities to drive growth
  • Apparel and footwear specialists drive growth in offline retail
  • Retail e-commerce gains momentum with competitive pricing and convenience
PRODUCTS
  • Sustainability and inclusivity drive product innovation
  • CHART 37 A&F Embraces Inclusivity with its Curve Collection
COUNTRY REPORTSFOOTWEAR IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 38 Key Trends 2025
  • CHART 39 Analyst Insight
INDUSTRY PERFORMANCE
  • Tariffs and tech drive footwear sales growth
  • A positive year for footwear sales with women’s footwear leading the way
  • New and exclusive collections attract locals and tourists
  • CHART 40 Adidas Pushes Boundaries with CLIMACOOL LACED: A Leap into 3D-Printed Footwear
  • CHART 41 New Balance Teams up with United Arab Emirates-based Sun & Sand Sports
WHAT’S NEXT?
  • Technology and luxury set to drive future sales growth
  • Children's footwear to lead value growth
  • Limited editions and athleisure to shape market demand
COMPETITIVE LANDSCAPE
  • Landmark Group and Apparel Group maintain their lead
  • Stable competitive landscape with opportunities for innovation
CHANNELS
  • Offline retail dominates footwear sales with strong e-commerce growth
  • Retail e-commerce gains traction as consumer search for convenience
  • Omnichannel strategies becomes increasingly important for retailers
PRODUCTS
  • Adidas and New Balance drive innovation with tech and collaborations
  • Birkenstock introduces Ramadan-inspired collection
  • CHART 42 Birkenstock Increases Prices in 2025 Due to US Tariffs
COUNTRY REPORTSSPORTSWEAR IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 43 Key Trends 2025
  • CHART 44 Analyst Insight
INDUSTRY PERFORMANCE
  • Brands embracing local identity drive challenger growth
  • Sports apparel dominates sales with players focusing on the needs of locals
  • CHART 45 Gym Shark Expands its Range of Modest Sportswear
  • Market polarisation drives growth in premium and budget segments
  • CHART 46 Alo Yoga Enters the United Arab Emirates
WHAT’S NEXT?
  • Brands leveraging community engagement drive sportswear growth
  • Sports apparel set to benefit from health and wellness trend
  • Market polarisation will continue to drive growth in the premium and budget segments
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain lead through strong branding
  • Emerging trends and opportunities
CHANNELS
  • Offline retail dominates sportswear sales through mall culture
  • Retail e-commerce grows rapidly with AI-enhanced platforms
  • No new retail brands or concepts
PRODUCTS
  • Premium brands and local identity drive market growth
  • Local brands challenge global players with unique offerings
  • CHART 47 The Giving Movement Gains Momentum
COUNTRY REPORTS