Contents:

LIST OF TABLES LIST OF FIGURES 1. INTRODUCTION 1.1 Report Objectives 1.2 Research Scope 1.3 Research Method 1.4 Information Provided 1.5 Currency Conversions 2. EXECUTIVE SUMMARY 2.1 Market Size and Trends in Selected Countries in Western and Eastern Europe and Asia 2.2 Market Trends 2.3 Key Consumers Trends and Innovation Overview 2.3.1 Bread 2.3.2 Biscuits 2.3.3 Cakes 2.4 Industry Dynamics 2.4.1 Bread 2.4.2 Biscuits 2.4.3 Cakes 3. WESTERN EUROPEAN BAKERY MARKET 3.1 Bread 3.1.1 Market Size 3.1.2 Market Trends 3.1.3 Future Prospects for Bread 3.2 Biscuits 3.2.1 Market Size 3.2.2 Market Trends 3.2.3 Future Prospects for Biscuits 3.3 Cakes 3.3.1 Market Size 3.3.2 Market Trends 3.3.3 Future Prospects for Cakes 4. EASTERN EUROPEAN BAKERY MARKET 4.1 Bread 4.1.1 Market Size 4.1.2 Future Prospects for Bread 4.2 Biscuits 4.2.1 Market Size 4.2.2 Future Prospects for Biscuits 4.3 Cakes 4.3.1 Market Size 4.3.2 Future Prospects for Cakes 5. ASIAN BAKERY MARKET 5.1 Bread 5.1.1 Market Size 5.1.2 Future Prospects for Bread 5.2 Biscuits 5.2.1 Market Size 5.2.2 Future Prospects for Bread 5.3 Cakes 5.3.1 Market Size 5.3.2 Future Prospects for Cakes 6. CONSUMER TRENDS AND KEY DRIVERS FOR BREAD 6.1 Western Europe 6.1.1 Indulgence 6.1.2 Health 6.1.3 Convenience 6.1.4 Combinations 6.2 Eastern Europe 6.2.1 Indulgence 6.2.2 Health 6.2.3 Convenience 6.2.4 Combinations 6.3 Asia 6.3.1 Indulgence 6.3.2 Health 6.3.3 Convenience 6.3.4 Combinations 7. CONSUMER TRENDS AND KEY DRIVERS FOR BISCUITS 7.1 Western Europe 7.1.1 Indulgence 7.1.2 Health 7.1.3 Convenience 7.1.4 Combinations 7.2 Eastern Europe 7.2.1 Indulgence 7.2.2 Health 7.2.3 Convenience 7.2.4 Combinations 7.3 Asia 7.3.1 Indulgence 7.3.2 Health 7.3.3 Convenience 7.3.4 Combinations 8. CONSUMER TRENDS AND KEY DRIVERS FOR CAKES 8.1 Western Europe 8.1.1 Indulgence 8.1.2 Health/ Convenience 8.1.3 Combinations 8.2 Eastern Europe 8.2.1 Indulgence 8.2.2 Health/ Convenience 8.2.3 Combinations 8.3 Asia 8.3.1 Indulgence 8.2.4 Health/ Convenience 8.2.5 Combinations 9. COMPETITIVE LANDSCAPE 9.1 Western Europe 9.1.1 Belgium 9.1.2 France 9.1.3 Germany 9.1.4 Italy 9.1.5 Netherlands 9.1.6 Spain 9.1.7 UK 9.2 Eastern Europe 9.2.1 Czech Republic 9.2.2 Hungary 9.2.3 Poland 9.2.4 Russia 9.3 Asia 9.3.1 Australia 9.3.2 China 9.3.3 India 9.3.4 Japan 9.3.5 New Zealand LIST OF TABLES Table 1.I Currency Conversion, 2004 Table 2.I The International Bakery Market, 2004 (‘000 tonnes) Table 2.II Trends in Industrial Produced Bakery Products in Europe and Asia (‘000 tonnes) Table 2.III Number of Bread Innovations Since 2003 Table 2.IV Number of Biscuit Innovations Since 2003 Table 2.V Number of Cake Innovations Since 2003 Table 3.I Trends in the Western European Retail Bread Market, 2000-2004 ('000 tonnes) Table 3.II Trends in the Western European Retail Bread Market, 2002-2004 (EUR million) Table 3.III In Home Versus Out of Home Consumption of Bread in Western Europe, 2004 Table 3.IV The Western European Industrial Sliced Bread Market, 2004 (EUR million) Table 3.V The Western European Industrial Bread Market Made from Frozen Dough, 2004 (EUR million) Table 3.VI Future Prospects in the European Bread Market, 2000-2008 ('000 tonnes) Table 3.VII Trends in the Western European Biscuit Market, 2000-2004 ('000 tonnes) Table 3.VIII Sweet Biscuits Versus Savoury Biscuits in the Western European Market, 2004 (% volume) Table 3.IX Trends in the Western European Biscuit Market, 2000-2004 (EUR million) Table 3.X The Western European Biscuits “On the Go” Market, 2004 (EUR million) Table 3.XI Western European Premium Biscuit Market, 2004 (EUR million) Table 3.XII Western European Biscuit Market by Sector, 2004 (% value) Table 3.XIII Western European Healthy Biscuit Market, 2004 (EUR million) Table 3.XIV Future Prospects in the Western European Biscuit Market, 2000-2008 ('000 tonnes) Table 3.XV Industrial Versus Craft Cakes in Western Europe, 2000-2004 Table 3.XVI Trends in the Western European Industrial Wrapped Cake Market, 2000-2004 ('000 tonnes) Table 3.XVII Per Capita Consumption of Cakes by Country, 2004 (kg) Table 3.XVIII Trends in the Industrial Wrapped Cake Market, 2000-2004, (EUR million) Table 3.XIX Western European Packaged “Snack” Cake Market, 2004 (EUR million) Table 3.XX Western European Viennoiserie Market made from frozen dough, 2004 (EUR million) Table 3.XXI Western European Healthy Cake Market, 2004 (EUR million) Table 3.XXII Future Prospects in the Western European Industrial Wrapped Cake Market, 2000-2008 ('000 tonnes) Table 4.I Trends in the Eastern European Bread Market, 2000-2004 ('000 tonnes) Table 4.II Trends in the Eastern European Bread Market, 2004 Table 4.III Trends in the Eastern European Bread Market, 2000-2004 (Local currency billion) Table 4.IV Future Prospects in the Eastern European Bread Market, 2000- 2008 ('000 tonnes) Table 4.V Trends in the Eastern European Biscuit Market, 2000-2004 ('000 tonnes) Table 4.VI Sweet Biscuits Versus Savoury Biscuits in the Eastern European Market, 2004 (% Volume) Table 4.VII Trends in the Eastern European Biscuit Market, 2004 Table 4.VIII Trends in the Eastern European Biscuit Market, 2000-2004 (Local currency- million) Table 4.IX Future Prospects in the Eastern European Biscuit Market, 2000-2008 ('000 tonnes) Table 4.X Trends in the Eastern European Industrially Wrapped Cake Market, 2000-2004 ('000 tonnes) Table 4.XI Trends in the Eastern European Industrially Wrapped Cake Market, 2000-2004 (EUR million) Table 4.XII Future Prospects in the Eastern European Industrially Wrapped Cake Market, 2000-2008 ('000 tonnes) Table 5.I Trends in the Asian Retail Bread Market, 2000-2004 ('000 tonnes) Table 5.II Trends in the Asian Retail Bread Market, 2000-2004 Table 5.III Trends in the Asian Retail Bread Market, 2004 (Local currency - million) Table 5.IV Future Prospects in the Asian Bread Market, 2000-2008 ('000 tonnes) Table 5.V Trends in the Asian Biscuit Market, 2000-2004 ('000 tonnes) Table 5.VI Sweet Biscuits Versus Savoury Biscuits in the Asian market, 2004 (% volume) Table 5.VII Trends in the Asian Biscuit Market, 2004 Table 5.VIII Trends in the Asian Biscuit Market, 2000-2004 (Local currency - million) Table 5.IX Future Prospects in the Asian Biscuit Market, 2000-2008 ('000 tonnes) Table 5.X Trends in the Asian Industrially Wrapped Cake Market, 2000- 2004 ('000 tonnes) Table 5.XI Consumption of Wrapped and Unwrapped Cakes in Asia, 2004 (‘000 tonnes) Table 5.XII Trends in the Asian Industrially Wrapped Cake Market, 2004 Table 5.XIII Trends in the Asian Industrially Wrapped Cake Market, 2000-2004 (Local currency – million) Table 5.XIV Future Prospects in the Asian Industrially Wrapped Cake Market, 2000-2008 ('000 tonnes) Table 6.I Significant Launches in the Western European Bread Market Since 2003- Indulgence Table 6.II Significant Launches in the Western European Bread Market Since 2003- Health Table 6.III Significant Launches in the Western European Bread Market Since 2003- Convenience Table 6.IV Significant Launches in the Western European Bread Market Since 2003- Convenience and Indulgence Table 6.V Significant Launches in the Western European Bread Market Since 2003- Health and Convenience Table 6.VI Significant Launches in the Western European Bread Market Since 2003- Health, Indulgence and Convenience Table 6.VII Significant Launches in the Eastern European Bread Market Since 2003 – Health Table 6.VIII Significant Launches in the Eastern European Bread Market Since 2003 - Health and Convenience Table 6.IX Significant Launches in the Eastern European Bread Market Since 2003, Indulgence and Convenience Table 6.X Significant Launches in the Asian Bread Market Since 2003 – Indulgence Table 6.XI Significant Launches in the Asian Bread Market Since 2003 - Health Table 6.XII Significant Launches in the Asian Bread Market Since 2003 – Convenience Table 6.XIII Significant Launches in the Asian Bread Market Since 2003 - Health and Convenience Table 6.XIV Significant Launches in the Asian Bread Market since 2003 - Indulgence and Convenience Table 7.I Significant Launches in the Western European Biscuit Market Since 2003 - Indulgence Table 7.II Significant Launches in the Western European Biscuit Market Since 2003- Children Table 7.III Significant Recent Launches in the Western European Biscuit Market Since 2003 – Health Table 7.IV Significant Recent Launches in the Western European Biscuit Market Since 2003 – Indulgence and Convenience Table 7.V Significant Recent Launches in the Western European Biscuit Market Since 2003- Health and Indulgence Table 7.VI Significant Recent Launches in the Western European Biscuit Market Since 2003 – Indulgent, Health and Convenience Table 7.VII Significant Recent Launches in the Eastern European Biscuit Market Since 2003 – Indulgent Table 7.VIII Significant Recent Launches in the Eastern European Biscuit Market Since 2003 – Children Table 7.IX Significant Recent Launches in the Eastern European Biscuit Market Since 2003 – Health Table 7.X Significant Recent Launches in the Eastern European Biscuit Market Since 2003 –Indulgence and Convenience Table 7.XI Significant Recent Launches in the Eastern European Biscuit Market Since 2003 – Health and Indulgence Table 7.XII Significant Recent Launches in the Asian Biscuit Market Since 2003 –Indulgence Table 7.XIII Significant Recent Launches in the Asian Biscuit Market Since 2003 –Sandwich Biscuits Table 7.XIV Significant Recent Launches in the Asian Biscuit Market Since 2003 –Children Table 7.XV Significant Recent Launches in the Asian Biscuit Market Since 2003 –Health Table 7.XVI Significant Recent Launches in the Asian Biscuit Market Since 2003 –Health and Convenience Table 7.XVII Significant Recent Launches in the Asian Biscuit Market Since 2003 – Indulgence and Convenience Table 7.XVIII Significant Recent Launches in the Asian Biscuit Market Since 2003 – Health and Indulgence Table 8.I Significant Recent Launches in the Western European Cake Market Since 2003 - Indulgence Table 8.II Significant Recent Launches in the Western European Cake Market Since 2003 – Convenience and Indulgence Table 8.III Significant Recent Launches in the Western European Cake Market Since 2003 – Health and Indulgence Table 8.IV Significant Recent Launches in the Western European Convenience, Indulgence and Health Cake Market Table 8.V Significant Recent Launches in the Eastern European Cake Market Since 2003 - Indulgence Table 8.VI Significant Recent Launches in the Eastern European Cake Market Since 2003 – Indulgence and Convenience Table 8.VII Significant Recent Launches in the Western European Cake Market Since 2003 – Indulgence Table 8.VIII Significant Recent Launches in the Western European Cake Market Since 2003 - Indulgence and Convenience Table 9.I Leading Suppliers in the Belgian Biscuit Market, 2004 Table 9.II Leading Suppliers in the French Industrial Bread Market, 2004 Table 9.III Leading Suppliers in the French Sweet Biscuit Market, 2004 Table 9.IV Leading Suppliers in the French Savoury Biscuit Market, 2004 Table 9.V Leading Suppliers in the French Wrapped Cake Market, 2004 Table 9.VI Leading Suppliers in the German Industrial Bread Market, 2004 Table 9.VII Leading Suppliers in the German Biscuit Market, 2004 Table 9.VIII Leading Suppliers in the German Savoury Biscuit Market, 2004 Table 9.IX Leading Suppliers in the German Wrapped Cake Market, 2004 Table 9.X Leading Suppliers in the Italian Biscuit Market, 2004 Table 9.XI Leading Suppliers in the Italian Wrapped Cake Market, 2004 Table 9.XII Leading Suppliers in the Spanish Wrapped Sliced Bread Market, 2004 Table 9.XIII Leading Suppliers in the Spanish Biscuit Market, 2004 Table 9.XIV Leading Suppliers in the Spanish Wrapped Cake Market, 2004 Table 9.XV Leading Suppliers in the UK Industrial Bread Market, 2004 Table 9.XVI Leading Suppliers in the UK Biscuit Market, 2004 Table 9.XVII Leading Suppliers in the UK Cake Market, 2004 Table 9.XVIII Leading Suppliers in the Hungarian Bakery Market, 2004 Table 9.XIX Leading Suppliers in the Polish Biscuit Market, 2003/04 Table 9.XX Leading Suppliers in the Polish Cake Market, 2003/04 Table 9.XXI Leading Suppliers in the Russian Biscuit Market, 2003/04 Table 9.XXII Leading Suppliers in the Australian Wrapped Bread Market, 2004 Table 9.XXIII Leading Suppliers in the Australian Biscuit Market, 2004 Table 9.XXIV Leading Suppliers in the Chinese Biscuit Market, 2004 Table 9.XXV Leading Suppliers in the Indian Bread Market, 2003/04 Table 9.XXVI Leading Suppliers in the Indian Biscuit Market, 2003/04 Table 9.XXVII Leading Suppliers in the Japanese Bread Market, 2003/04 Table 9.XXVIII Leading Suppliers in the Japanese Biscuit Market, 2003/04 Table 9.XXIX Leading Suppliers in the New Zealander’s Bread Market, 2003/04 Table 9.XXX Leading Suppliers in the New Zealander’s Cake Market, 2003/04 LIST OF FIGURES Fig.1 European and Asian Bakery Market by Volume, 2004 Fig.2 Bakery in Europe and Asia by Type, 2004 (% volume) Fig.3 Eastern Europe and Asia, 2004-2008 (‘000 tonnes) Fig.4 Number of Bread Innovations Since 2003 Fig.5 Number of Biscuit Innovations by Region Since 2003 Fig.6 Number of Cake Innovations by Region Since 2003 Fig.7 % Craft Versus Plant Bakers, 2004 (volume) Fig.8 Wrapped Industrial Cakes versus Unwrapped Artisanal Cakes, 2004 (% volume) Fig.9 Per Capita Consumption of Bread in Western Europe, 2004 (kg) Fig.10 Plant Bakers versus Craft Bakers in Eastern Europe, 2004 (% volume) Fig. 11 Per Capita Consumption of Biscuits in Western Europe, 2004 (kg) Fig.12 Premium Biscuits versus Total Biscuits in Western Europe, 2004 (EUR Million) Fig.13 Artisanal Unwrapped Cakes Versus Total Cakes in Western Europe, 2004 (‘000 tonnes) Fig.14 Plant Bakers Versus Craft Bakers in Western Europe, 2004 (% volume) Fig.15 Per Capita Consumption of Bread in Eastern Europe, 2004 (kg) Fig.16 Per Capita Consumption of Biscuits in Eastern Europe, 2004 (kg) Fig. 17 Per Capita Consumption of Bread in Asia, 2004 (kg) Fig.18 Per Capita Consumption of Biscuits in Asia, 2004 (kg) Fig.19 Consumption of Packaged Cakes versus Unpackaged Cakes in Asia (% volume) Fig. 20 Per Capita Consumption of Industrially Wrapped Cakes, 2004 (kg) Fig. 21 Western European Key Consumer Trends in Bread Fig. 22 Eastern European Key Consumer Trends in Bread Fig. 23 Asian Key Consumer Trends in Bread Fig.24 Western European Key Consumer Trends in Biscuits Fig.25 Eastern European Key Consumer Trends in Biscuits Fig.26 Asian Key Consumer Trends in Biscuits Fig.27 Western European Key Consumer Trends in Cakes Fig.28 Eastern European Key Consumer Trends in Cakes Fig.29 Asian Key Consumer Trends in Cakes

Summary:

Key Drivers The report identifies 479 significant bakery products in Western & Eastern Europe and Asia since 2003 where the emphasis has been on indulgence, followed by a growing demand for convenient and tasty bakery goods. Key Consumer Trends "Significant biscuit launches for children in Western Europe focus mainly on indulgence and guilt free indulgence accounting for 44% and 31 % of children's biscuits." "In the savoury biscuit sector in Eastern Europe, there is an interest in exotic flavours such as jalapeno and salami." "The key indulgent cake flavours in Eastern Europe are fruit flavours such as cherry and apple." "The most unusual flavours have been retrieved particularly in savoury biscuits offering the combinations of oat and chilli and soda and seaweed in Asia." "Significant healthy biscuit launches have been combined with unusual flavours such as strawberry and watermelon and pumpkin and oat." "Unusual innovations include a yeast enriched bread with minerals of which 2mg of zinc is included in each gram of fortified yeast and a steamed bun with a melon cream topping that contains jelly made with fruit juice."