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Menswear in the Czech Republic

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    Report

  • 24 Pages
  • January 2026
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2983360
Menswear in the Czech Republic experienced stable retail current value growth of 3% and positive albeit low growth in volume terms in 2025, driven by changing consumer preferences and the increasing average gross income. The category is still somewhat underdeveloped compared to others in apparel and footwear, but the shift from necessities to desires has driven growth.

This Menswear in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Menswear sees steady growth, fuelled by shifting consumer desires and sustainable brands
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Stable value growth and low volume growth, with purchases extending beyond essentials
  • CHART 2 Shift from Necessities to Desires is Supported by AI-Powered Tools
  • Men's outerwear dominates sales, but consumer preferences change
  • Sustainability is increasingly important in the purchasing decision
  • CHART 3 Sustainable and Timeless Pieces Win Across Generations
  • Market polarisation leads to growth in the economy and premium segments
  • CHART 4 Promotional Events and Deals Appeal to Czech Consumers
WHAT’S NEXT?
  • Sustainable brands and e-commerce to drive growth in menswear
  • Men's outerwear expected to remain the largest category and see continued growth
  • Athleisure apparel to drive growth as men look for comfort and functionality
COMPETITIVE LANDSCAPE
  • Despite high fragmentation, LPP and H&M maintain their leading positions
  • Private label lines are notable in menswear
  • CHART 5 Analyst Insight
  • Opportunities through sustainability and e-commerce
CHANNELS
  • Traditional retail channels maintain dominance despite e-commerce growth
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Strong Promotional Events Drive Retail Value Sales
  • CHART 8 Sustainability Trend Offers Opportunities and Challenges
  • CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the Czech Republic 2025
  • CHART 13 Key Insights on Consumers in the Czech Republic 2025
  • CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Positive retail results and growing market polarisation
  • Apparel dominates sales, driven by consumer preference and the wider range of products
  • Sustainability and resale trends shape consumer behaviour
  • Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
  • Apparel will remain dominant, but sportswear expected to gain traction
  • AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
  • Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
  • LPP and Pepco maintain their lead despite new entrants
  • New entrants underscore the resilience and appeal of apparel and footwear
  • Emerging trends and opportunities in a changing landscape
CHANNELS
  • Bricks-and-mortar stores remain irreplaceable for many Czech consumers
  • Retail e-commerce drives growth, with a rising share of online sales
  • Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources