Menswear in Portugal

Menswear in Portugal experienced growth in 2025, driven by a stabilising economic environment, increased tourism, and the shifting consumer trend towards sustainability and inclusivity. In 2025, the category recorded value sales of EUR1.93 billion, representing 2% growth. With a forecast CAGR of 3% to reach EUR2.20 billion by 2030, menswear is likely to remain attractive due to its potential for continued expansion.

This Menswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.