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Womenswear in Portugal

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    Report

  • 23 Pages
  • February 2026
  • Region: Portugal
  • Euromonitor International
  • ID: 2985257
After a difficult year in 2024, sales of womenswear in Portugal rebounded to growth in retail value terms in 2025, with a 2% increase in current terms to reach EUR2.48 billion. This was driven by macroeconomic factors such as increasing household disposable incomes and rising expenditure from inbound tourism.

This Womenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising disposable incomes and tourism contribute to a rebound for womenswear
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rebound driven by macroeconomic and category-specific factors
  • Mango and Parfois implement AI-driven innovations
  • CHART 2 Mango Launches a Generative AI-Powered Virtual Fashion Assistant
  • Sustainable materials and circularity drive product innovation
  • CHART 3 Sensihemp Receives The Circular Project Prize for Sustainable Fashion
WHAT’S NEXT?
  • Luxury products anticipated to drive growth and innovation
  • Digital innovation expected to enhance the shopping experience
  • Consumer demand for sustainable options set to continue to impact womenswear
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Itx Portugal maintains its lead, but sees competition from low-cost players like Primark
  • Market polarisation and mid-market pressures shape the competition in womenswear
  • CHART 5 Danish Brand Vero Moda Enters Portugal, with 10 Stores Expected by 2027
  • Opportunities expected to arise from market shifts and innovation
CHANNELS
  • Offline retail dominates sales of womenswear in Portugal
  • Retail e-commerce gains traction, but omnichannel retailing particularly valued
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Primark Expands in Portugal, Reaching 14 Outlets by the End of 2025
  • CHART 8 Lanidor Opens a New Store in Alfama, Introducing a New Store Concept
  • CHART 9 Parfois Partners with DXC Technology to Improve Customer Experience
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Portugal 2025
  • CHART 13 Key Insights on Consumers in Portugal 2025
  • CHART 14 Consumer Landscape in Portugal 2025
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
  • Technological advances and value-driven consumption propel growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Low-cost retailers gain prominence amid economic constraints
  • Tourism drives retail investment and growth in luxury apparel and footwear
  • Technology boosts efficiency and enhances the customer experience
WHAT’S NEXT?
  • Economic stabilisation and low-cost brands forecast to drive sustainable growth
  • The rise of resale will lead to greater competition for the primary market
  • Sustainability and communication set to shape the future of apparel and footwear
COMPETITIVE LANDSCAPE
  • Itx Portugal maintains its lead, but fast fashion players drive growth
  • Sonae's divestment likely to reshape the competitive dynamics
CHANNELS
  • Offline retail leads, dominated by apparel and footwear specialists
  • Continued growth for retail e-commerce, with omnichannel retailing a growing trend
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources