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The Blockbuster Drug Outlook To 2007: Identifying, creating and maintaining the pharmaceutical industry’s growth drivers
Business Insights, July 2003, Pages: 164
The Blockbuster Outlook Drugs to 2007: Identifying, creating and maintaining the pharmaceutical industry's growth drivers provides timely sales data on all 58 products generating sales above $1bn in 2002. This analysis will help you to assess which therapy areas offer the greatest potential for blockbuster sales for your company and will support your strategic planning and business development. This new report forecasts the current and potential future blockbuster drugs to 2007 and details strategies to create and maintain blockbusters. This novel analytical framework will help you to improve the returns on R&D by optimizing the product sales throughout the lifecycle.
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