Corporate Focus Beverages: Cadbury Schweppes Q1 2005

Making Time Marketing Ltd, April 2005, Pages: 8

The Cadbury Schweppes newsletter covers the global beverages activities of Cadbury Schweppes during the first quarter of 2005.

More global indicators. The news that Cadbury Schweppes is looking at appointing a single advertising agency for its beverage and confectionery brands is a further sign that the company is developing into a global operation. However, the fact that the company does not own its key beverage brands in all markets is a major barrier to global brand development.

- Communications
- 2004 growth
- Communications & agency news
- Dr Pepper
- 7Up
- Snapple
- Nantucket Nectars
- Sunkist
- Mott's
- Schweppes
- Other brands

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