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Sports Sponsorship Market Report 2014 Product Image

Sports Sponsorship Market Report 2014

  • ID: 3001239
  • September 2014
  • Region: United Kingdom
  • 112 Pages
  • Key Note Publications Ltd
Overall, the market is expected to achieve growth of 14.8% over the 5-year forecast period to 2018.

FEATURED COMPANIES

  • Adidas
  • Aeroflot
  • brandRapport
  • Gazprom
  • HSBC Bank PLC
  • MEC Access
  • MORE

The UK sports sponsorship market has continued to decline in the years following the London 2012 Olympics, with a noticeable drop in both the value and volume of deals being signed since 2009, when market value peaked. Since then, the market has observed year-on-year double-digit declines, although much of this is due to the skewed results produced by the Olympics. Investment in sports sponsorship has also continued to be impacted by the after-effects of the recession, which has led to squeezed marketing budgets and reduced business optimism in the years following the economic downturn, which hit developed markets in 2008/2009. Increased competition from digital marketing formats has also had a negative impact on investment in sports sponsorship, with many businesses opting to funnel money away from large-scale sponsorship deals and towards cheaper, and often more measurable, marketing initiatives involving digital, mobile and social media channels.

Despite the contractions observed across the sports sponsorship market in the UK in recent years, the global market has continued to witness a long-term upwards trend, with figures compiled by IEG revealing the total value of global READ MORE >

Note: Product cover images may vary from those shown
Overall, the market is expected to achieve growth of 14.8% over the 5-year forecast period to 2018.

FEATURED COMPANIES

  • Adidas
  • Aeroflot
  • brandRapport
  • Gazprom
  • HSBC Bank PLC
  • MEC Access
  • MORE

1. Foreword

2. Introduction and Definition
REPORT COVERAGE

MARKET SECTORS
Type of Sport
Type of Sponsor

3. Executive Summary

4. What's KEY in the Market?
KEY DRIVERS

MARKET TRENDS
The Social Side of Sports Sponsorship
The Arrival of the Second Screen and Multi-Channel Sponsorship
Emerging Sports Diversify Sponsorship Portfolios

ECONOMIC TRENDS

CURRENT ISSUES
Sports Rights in the UK to Rise to £16bn in

HOW ROBUST IS THE MARKET?

5. Market Size, Segmentation and Forecasts
MARKET SIZE AND SEGMENTATION
The Total Market

MARKET SECTORS
Type of Sport
Type of Sponsor

MARKET POSITION
The UK
International Perspective

FORECASTS
Future Trends
Forecast Total Market
Market Growth

6. Competitor Analysis
THE MARKETPLACE

LEADING SPONSORSHIP CONSULTANTS AND AGENCIES
CSM Sports and Entertainment LLC
MandC Saatchi Sport and Entertainment
MEC Access
GMR (formerly Experience Worldwide)
Havas Sports and Entertainment

OTHER COMPANIES
brandRapport
Fuse Sports and Entertainment
Generate Sponsorship
Right Formula
Synergy Sponsorship

MARKETING ACTIVITY

KEY TRADE ASSOCIATIONS

EXHIBITIONS/TRADE SHOWS

7. Buying Behaviour
INTRODUCTION

INTEREST IN MAJOR TEAM SPORTS

INTEREST IN MAJOR INDIVIDUAL SPORTS

8. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

9. PESTEL
POLITICAL
Select Parliamentary Committee Warns Olympics Legacy Has Not Been Upheld
Sajid Javid Announced as New Culture Secretary
Review on Gambling Advertising Announced

ECONOMIC
DCMS Budgets Cut But Elite Sports Protected in/2016 Spending Round

SOCIAL
Fans Revolt as Slew of Payday Loan Sponsors Enter Market
World Cup Sponsors Call for Inquiry into Qatar Corruption Allegations
Women in Sports Still Underrepresented

TECHNOLOGICAL
Wearables and Virtual Reality: Game Changers
In-Stadia Connectivity to Drive Mobile Interactions

ENVIRONMENTAL
Corporate Social Responsibility Becoming a Focal Point in Sponsorship

LEGISLATIVE
Calls Mount for Alcohol Sponsorship Ban in the UK

10. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources

Note: Product cover images may vary from those shown
Overall, the market is expected to achieve growth of 14.8% over the 5-year forecast period to 2018.

- Adidas
- Aegon
- Aeroflot
- Barclays Bank PLC
- CSM Sports & Entertainment LLC
- Capital One
- Fuse Sports and Entertainment
- GMR (formerly Experience Worldwide)
- Gazprom
- Generate Sponsorship
- HSBC Bank PLC
- Havas Sports & Entertainment
- Lloyds Bank PLC
- M&C Saatchi Sport & Entertainment
- MEC Access
- QBE Insurance Group
- Qatar Foundation
- Right Formula
- Royal Bank of Scotland
- Standard Live Investment
- Synergy Sponsorship
- brandRapport

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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