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The 2002 Hotel and Lodging Market Research Handbook

  • ID: 30014
  • January 2002
  • 428 Pages
  • Terri C Walker Consulting Inc
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The 2002 Hotel and Lodging Market Research Handbook will serve as an essential resource for businesses within this field to meet the business challenges being faced. In general, the hotel and lodging business is experiencing a modest boom in the United States and worldwide. Yet, virtually every organization and corporation in the business is facing significant challenges for growth and profitability in this era of fierce business competition.

The report presents data to support the strategic business plan of your organization, ideas to expand current business activities, and background to plan for the future as the U.S. hotel market continues to evolve. Topics include a business profile of the U.S. hotel industry, e-commerce in the lodging sector, market activities and trends, amenities, market segments, location analysis, meetings and conferences, resorts and spas, demographics, and profiles of key players.

Note: Product cover images may vary from those shown
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1 STRATEGIES IN AN UNCERTAIN ECONOMY
1.1 Market Outlook
1.1.1 Revised Market Assessment: 2001
1.1.2 Market Forecast: 2002
1.1.3 Recovery in 2002 for the Hotel Industry
1.1.4 The Economy
1.1.5 Business Travel
1.1.6 Leisure Travel
1.1.7 A Prevailing Optimism
1.2 The Post-September 11 Consumer
1.2.1 Re-Evaluating Priorities
1.2.2 Lifestyle Changes
1.2.3 Consumer Economic Concerns Outweigh Travel Fears
1.2.4 Changes in Travel Patterns
1.2.5 Changes in Spending Patterns
1.3 Impact on the Hotel Industry
1.3.1 Impact of September 11
1.3.2 Impact by Segment
1.3.3 Impact and Outlook for Specific Hotel Companies
1.3.4 Impact on Luxury Hotels
1.3.5 Impact of September 11 on Travel
1.3.6 Regional Trends Affecting Hotels
1.3.7 Impact by City and Region
1.3.8 Impact by Location
1.3.9 Impact on Wounded Cities
1.3.10 Impact on Meetings
1.3.11 International Impact
1.4 Strategies
1.4.1 Strategic Planning
1.4.2 Addressing the Issues of Travelers
1.4.3 Sales and Marketing
1.4.4 Perceived Value in an Economic Downturn
1.4.5 Extending Guest Stays
1.4.6 Increasing Revenues Through Amenities
1.4.7 Hotel Spa Revenues
1.4.8 Emphasizing Local Markets
1.4.9 Promotional Offers to Frequent Guests
1.4.10 Attracting Corporate Meetings
1.4.11 Meeting Attendance Enticements
1.4.12 International Markets
1.4.13 Marketing for Small Hotels
1.4.14 Increased Reliance on Hotel Brokers
1.4.15 Increased Reliance on Travel Agents
1.4.16 Increased Perks
1.4.17 Human Capital and Operations
1.4.18 Operational Cost Reductions
1.4.19 Curtailing New Construction
1.4.20 An Organized Effort
1.4.21 Potential Government Assistance
1.5 Changes in the Industry
1.5.1 Diminishing Development
1.5.2 Fluctuating Acquisition Activity
1.5.3 Unique Opportunities During Economic Uncertainty
1.5.4 Lower Cost of Capital
1.5.5 Lending Policies
1.5.6 Survival of the Fittest
1.5.7 Hotel Development in 2003 and 2004

PART I: MARKET PROFILE

2 INDUSTRY PROFILE
2.1 Rooms and Properties
2.2 Roomnight Bookings
2.3 Revenues and Profits
2.4 Revenue Mix
2.5 Distribution by Segment
2.6 Segment Trends
2.7 Average Daily Rate by Property Type
2.8 Occupancy Rates
2.9 Room Rates
2.10 RevPAR
2.11 Supply and Demand Growth
2.12 New Guestroom Openings
2.13 Room Starts
2.14 Hotel Guest Demographics
2.15 Groups

3 PROFILES OF KEY PLAYERS
3.1 Accor Economy Lodging
3.2 Adam’s Mark Hotels & Resorts
3.3 AFM Hospitality
3.4 Allegro Resorts Management
3.5 Allen & O’Hara
3.6 Allied Hospitality Group
3.7 Alta Hotel Group
3.8 American Hospitality Management
3.9 American Liberty Hospitality
3.10 American Property Management, Inc.
3.11 AmericInn International
3.12 Ameristar Casinos, Inc.
3.13 Apple Core Hotels
3.14 Arlington Hospitality
3.15 Ampak Group
3.16 Aston Hotels & Resorts
3.17 Ayres Hotel Group
3.18 Aztar Corporation
3.19 Barcelo Hospitality USA
3.20 Benchmark Hospitality
3.21 Best Value Inn Brand Membership
3.22 Best Western International
3.23 B.F. Saul Hotels
3.24 BON Management Group
3.25 Blair Hotels
3.26 Boyd Gaming Corporation
3.27 Boykin Management Company
3.28 Boykin Hospitality
3.29 Brandy-Wein Hospitality
3.30 BridgeStreet Accommodations, Inc.
3.31 Briggs Hospitality
3.32 Buckhead America Corporation
3.33 Budget Host
3.34 Buggsi Hospitality Group
3.35 Camden Suites
3.36 Campbell Motel Properties
3.37 Candlewood Hotel Company
3.38 Capitol Hotel Group
3.39 Cardel Hospitality Group
3.40 Carlson Hospitality Worldwide
3.41 Carnival Hotels and Resorts
3.42 Cendant Corporation
3.43 Charlestown Management Hotels
3.44 Choice Hotels International
3.45 City Hotels
3.46 Coakley & Williams Hotel Management Company
3.47 Coastal Hotel Group
3.48 Columbia Sussex
3.49 Commonwealth Hotels
3.50 Concord Hospitality Enterprises Co.
3.51 Cooper Hotels
3.52 Cornerstone Hospitality Group
3.53 Crestline Hotels & Resorts
3.54 Cross Country Inn
3.55 Crown American Hotels
3.56 Crystal Inns
3.57 CSM Lodging
3.58 Cypress Hotel Management
3.59 Dakota Hospitality Company
3.60 Daly Saven
3.61 Davidson Hotel Company
3.62 Day Hospitality Group
3.63 Design Hotels, Inc.
3.64 Destination Hotels & Resorts
3.65 Dimension Development Company
3.66 Diplomat Hotel Corporation
3.67 Divi Resorts
3.68 Dolce International
3.69 Drury Inns
3.70 Durbin Companies
3.71 Equity Inns
3.72 Elite Hospitality
3.73 Exel Inns of America
3.74 Extended Stay America
3.75 Fairmont Hotels & Resorts
3.76 Family Inns of America
3.77 FelCor Lodging Trust
3.78 Fine Hotels Corporation
3.79 First Hospitality Group
3.80 Focus Enterprises
3.81 Four Seasons Hotels & Resorts
3.82 Gal-Tex Hotel Corporation
3.83 Gaylord Entertainment
3.84 GF Management
3.85 Grace Hospitality Group
3.86 Grand Hotels & Resorts International
3.87 Grand Theme Hotels
3.88 Guest Services
3.89 Guests, Inc.
3.90 Hersha Hospitality Management
3.91 Harrah’s Entertainment
3.92 Heartland Midwest Management
3.93 Hegg Companies
3.94 Helmsley Hotels
3.95 H.I. Development Corporation
3.96 High Hotels, Ltd.
3.97 Highgate Hotels
3.98 Hilton Hotels Corporation
3.99 HLC Hotels
3.100 HMG Lodging Management
3.101 MHI Hotels
3.102 Homestead Village
3.103 Home-Towne Suites
3.104 Horizon Hotels, Ltd.
3.105 Hospitality America
3.106 Hospitality Associates
3.107 Hospitality Concepts LLC
3.108 Hospitality International
3.109 Hospitality Management Corporation
3.110 Hospitality Partners
3.111 Hospitality Properties Trust
3.112 Hostmark Hospitality Group
3.113 Host Marriott
3.114 Hudson Hotels Corporation
3.115 Humphrey Hospitality Management
3.116 Hyatt Hotels Corporation
3.117 Ian Schrager Hotels
3.118 IMIC Hotels
3.119 IndeCorp Corporation
3.120 Inn Development & Management
3.121 Innisfree Hotels
3.122 Innkeepers Hospitality
3.123 Innpoints Worldwide
3.124 InnSuites Hotels
3.125 InternetINNS.com Corporation
3.126 Interstate Hotels Corporation
3.127 Jackson Hospitality Services
3.128 Jameson Inns
3.129 Janus Hotels & Resorts
3.130 JHM Hotels
3.131 John Q. Hammons Hotels
3.132 Key West Inns
3.133 Kimpton Hotel & Restaurant Acquisition Group
3.134 Kinseth Hospitality Companies
3.135 Konover Hotel Corporation
3.136 Landcom Hospitality Management
3.137 Lane Hospitality
3.138 La Quinta Inns
3.139 Larkspur Hospitality Company
3.140 LaSalle Hotel Properties
3.141 Leisure Hotels LLC
3.142 Le Meridien
3.143 Linchris Hotel Corporation
3.144 Linquist & Craig Hotels & Resorts
3.145 LodgeWorks
3.146 Lodgian
3.147 Lodging Hospitality Management Corporation
3.148 Lodging Host Hotel Group
3.149 Luxe Hospitality
3.150 Loews Hotels
3.151 Mandalay Resort Group
3.152 Manhattan East Suites
3.153 Marc Resorts
3.154 Marcus Corporation
3.155 Mardeck Ltd.
3.156 Marriott International
3.157 Master Hospitality Services
3.158 Masters Inns
3.159 Marshall Management
3.160 Menna Development & Management
3.161 MeriStar Hospitality Corporation
3.162 MeriStar Hotels & Resorts
3.163 Meyer Jabara Hotels
3.164 MGM Mirage
3.165 Milestone Hospitality International
3.166 Millennium Hotels and Resorts
3.167 Milner Hotels
3.168 Myer Hotels
3.169 National 9 Inns
3.170 New Castle Hotels LLC
3.171 Newport Hospitality Group
3.172 Noble House Hotels & Resorts
3.173 Noble Investment Group, Ltd.
3.174 Northwest Lodging
3.175 Oakbrook Hotels & Resorts
3.176 Oakwood Worldwide
3.177 Ocean Hospitalities
3.178 Oceanic Hotels International, Ltd.
3.179 Olympus Hospitality Group
3.180 Omni Hotels
3.181 Otaka Hotels & Resorts
3.182 Outrigger Lodging Services
3.183 Pacifica Hotel Company
3.184 Pacific Valley Investors
3.185 Paragon Hotel Corporation
3.186 Paramount Hotels LLC
3.187 Panos Hotel Group
3.188 Pan Pacific Hotels & Resorts
3.189 Park Place Entertainment
3.190 Park Plaza International
3.191 Peabody Hotel Group
3.192 PMC Commercial Trust
3.193 Potomac Hospitality Services
3.194 Premier Resorts International
3.195 Prime Hospitality Corporation
3.196 Princeton Properties Management
3.197 Professional Hospitality Resources
3.198 Ramkota
3.199 Regency Hotel Management
3.200 Remington Hotel Corporation
3.201 ResortQuest International
3.202 RFS Hotel Investors
3.203 Ridgewood Hotels
3.204 Rosen Hotels & Resorts
3.205 The Rim Corporation
3.206 Royal American Hospitality
3.207 Royal Host Real Estate Investment Trust
3.208 Sandals Resorts
3.209 Sage Hospitality Resources
3.210 Schahet Hotels
3.211 Seymour N. Logan Associates/Associated Hotels
3.212 Shaner Hotel Group
3.213 Shilo Franchise International
3.214 ShoLodge
3.215 Signature Hospitality Resources
3.216 Silver Cloud Inns
3.217 Six Continents Hotels
3.218 Snow King Resort and Conference Center
3.219 Sonesta International Hotels Corporation
3.220 Southeastern Associates
3.221 Southern Hospitality
3.222 Southwest Hotel Management
3.223 Sovereign Hotels
3.224 SREE Hospitality Group
3.225 Stanford Hotels Corporation
3.226 Starwood Hotels & Resorts Worldwide
3.227 Stonebridge Companies
3.228 Suburban Lodges of America
3.229 SuiteOne Hotels
3.230 Sunburst Hospitality Corporation
3.231 Sunstone Hotel Investors LLC
3.232 Sun International Hotels Limited
3.233 Sun Suites
3.234 SunStream Hotels & Resorts
3.235 Sunway Hotel Group
3.236 Swissotel Hotels & Resorts
3.237 Tage Inn Corporation
3.238 Tamar Inns
3.239 Tarsadia Hotels
3.240 Tecton Management Services
3.241 Tharaldson Enterprises
3.242 Thayer Lodging Group
3.243 The Bernstein Companies
3.244 The Castle Group
3.245 The Dow Hotel Company
3.246 The Elms
3.247 The Generation Companies
3.248 The Great Lake Companies
3.249 The Hotel Group
3.250 The North Central Group
3.251 The Procaccianti Group
3.252 The Seaway Group
3.253 The Venetian
3.254 The WyteStone Company
3.255 Tishman Hotel Corporation
3.256 Tollman Hundley Hotels
3.257 Trans Inns Management
3.258 Trigild Corporation
3.259 True North Hotel Group
3.260 Trump Hotels & Casino Resorts
3.261 UniHost Corporation
3.262 US Franchise Systems
3.263 Vagabond Franchise
3.264 Vista Host
3.265 Vail Resorts, Inc.
3.266 Walt Disney World Resorts
3.267 Waterford Hotel Group
3.268 WestCoast Hospitality Corporation
3.269 Westmark Hotels
3.270 Westmont Hospitality
3.271 White Lodging Services Corporation
3.272 Wilson Hotel Management Company
3.273 Windsor Hospitality Group
3.274 Winegardner & Hammons
3.275 Winston Hotels
3.276 Woodfin Suite Hotels
3.277 Wright Investment Properties
3.278 Wyndham International
3.279 Zenith Management Company

4 HOTEL INDUSTRY STRUCTURE
4.1 Overview
4.2 Parent Companies
4.3 Industry Control by Publicly-Traded Companies
4.4 The Big Eight Dominate
4.5 Hotel Management Companies
4.5.1 Largest Management Companies
4.6 Real Estate Investment Trusts
4.6.1 Hotel REITs
4.6.2 The REIT Modernization Act
4.6.3 Recent Trends
4.6.4 List of Hotel REIT companies

5 BRANDS
5.1 Overview
5.2 Co-Branding
5.3 Dominant Brands
5.4 Small Brands
5.5 Brand Affiliation Changes
5.6 Brand Extensions
5.7 Franchise Brand Profiles
5.7.1 Adam’s Mark Hotels & Resorts
5.7.2 AmeriSuites
5.7.3 Baymont Inns & Suites
5.7.4 Best Western Hotels
5.7.5 Clarion Hotels
5.7.6 Comfort Inns
5.7.7 Comfort Suites
5.7.8 Country Inns & Suites by Carlson
5.7.9 Courtyard by Marriott
5.7.10 Crowne Plaza Hotels & Resorts
5.7.11 Days Inns Worldwide
5.7.12 DoubleTree Hotels & Resorts
5.7.13 Econo Lodges
5.7.14 Embassy Suites
5.7.15 Extended Stay America
5.7.16 Fairfield Inn by Marriott
5.7.17 Four Points Hotels
5.7.18 Hampton Inns/Inn & Suites
5.7.19 Harrah’s
5.7.20 Hawthorn Suites
5.7.21 Hilton Hotels
5.7.22 Hilton Garden Inn
5.7.23 Holiday Inn Express
5.7.24 Holiday Inn Hotels/Suites
5.7.25 Homestead Studio Suites Hotels
5.7.26 Howard Johnson
5.7.27 Hyatt Regency
5.7.28 Knights Inn
5.7.29 La Quinta Inns
5.7.30 Mandalay Resorts
5.7.31 Marriott Hotels/Resorts/Suites
5.7.32 Microtel Inn & Suites
5.7.33 Motel 6
5.7.34 Oakwood Apartments
5.7.35 Omni Hotels
5.7.36 Preferred Hotels & Resorts Worldwide
5.7.37 Quality Inns
5.7.38 Radisson Hotels Worldwide
5.7.39 Ramada
5.7.40 Red Roof Inns
5.7.41 Renaissance Hotels, Resorts & Suites
5.7.42 Residence Inn by Marriott
5.7.43 Sheraton Hotels/Inns/Resorts/Suites
5.7.44 Sleep Inns
5.7.45 Sterling Hotels & Resorts
5.7.46 Suburban Lodges
5.7.47 Super 8
5.7.48 Travelodge
5.7.49 Westin Hotels & Resorts
5.7.50 Wyndham Hotels/Resorts

6 FRANCHISES
6.1 Market Assessment
6.2 The Franchise Business
6.3 Hotel Franchises
6.4 Market Outlook
6.5 Summary of Franchise Brands and Parent Companies

7 HOTEL RATINGS AND RECOGNITION
7.1 Stars, Diamonds and Other Recognitions
7.2 Mobil’s Five-Star Hotels
7.3 AAA Five Diamond Hotels
7.4 Conde Nast Traveler’s Gold List
7.5 Best New Hotels
7.6 Travel + Leisure’s Best Hotel Awards

8 INDEPENDENT HOTELS
8.1 Market Assessment
8.2 Impact of a Weakening Economy
8.3 Independent Luxury Hotels
8.4 Alliances
8.5 Guest Expectations
8.6 Economics of Operation
8.7 The Role of Travel Agencies
8.8 Market Outlook: Luxury Hotel Segment
8.9 Market Outlook: Midscale and Economy Segments
8.10 Profiles of Key Players
8.10.1 Associated Luxury Hotels
8.10.2 Historic Hotels of America
8.10.3 IndeCorp
8.10.4 Leading Hotels of the World
8.10.5 Preferred Hotels & Resorts
8.10.6 Small Luxury Hotels of the World
8.10.7 Sterling Hotels & Resorts

9 LUXURY HOTELS
9.1 Market Assessment
9.1.1 Impact of a Weakening Economy
9.2 Brands
9.3 Competition in the Luxury Hotel Segment
9.4 Emerging Key Players
9.5 Luxury Hotel Groups
9.6 Market Trends
9.7 Guest Expectations in Luxury Hotels
9.8 Guest Satisfaction
9.9 Luxury Amenities
9.10 Best City Markets for Luxury Hotels
9.11 Room Size

10 UPSCALE HOTELS
10.1 Market Assessment: Upper Upscale
10.2 Market Assessment: Upscale
10.3 Impact of a Weakening Economy
10.4 Market Trends
10.5 Brands
10.6 Guest Satisfaction
10.7 Upscale Frequent Guest Brand Loyalty
10.8 Market Growth by Guest Demographic
10.9 Daily Occupancy Rates
10.10 Top Growth Markets

11 ALL-SUITE HOTELS
11.1 Market Assessment
11.2 Brands
11.3 Market Trends
11.4 Location
11.5 Construction Cost

12 EXTENDED-STAY HOTELS
12.1 Market Assessment
12.2 Impact of a Weakening Economy
12.3 Market Trends
12.4 Brands
12.5 Segmentation
12.6 Guest Satisfaction
12.7 Business and Leisure Extended-Stay Trends
12.8 Daily Occupancy Rates
12.9 Metropolitan Markets
12.10 Market Outlook
12.11 Market Resources

13 RESORTS
13.1 Market Assessment
13.1.1 Impact of a Weakening Economy
13.2 Market Trends
13.3 Golf Resorts
13.4 Ski Resorts
13.5 Mountain Villages
13.6 Corporate Retreats
13.7 Adult-Themed Resorts
13.8 Nude Resorts
13.9 Mexican Resorts
13.10 RevPAR Market Leaders
13.11 Future Resorts

14 BOUTIQUE HOTELS
14.1 Market Assessment
14.2 Competing in a Weakening Economy
14.3 The Boutique Hotel Market Segment
14.4 Major Chains in the Boutique Market
14.5 Market Outlook

15 MIDSCALE HOTELS
15.1 Market Assessment: Midscale With F & B
15.2 Market Assessment: Midscale Without F & B
15.3 Impact of a Weakening Economy
15.4 Limited-Service Hotels
15.5 Brands
15.6 Market Trends
15.7 Guest Satisfaction
15.8 Market Growth by Guest Demographic
15.9 Daily Occupancy Rates
15.10 Top Growth Markets

16 ECONOMY AND BUDGET HOTELS
16.1 Market Assessment
16.2 Impact of a Weakening Economy
16.3 Brands
16.4 Guest Satisfaction
16.5 Market Growth by Guest Demographic
16.6 Daily Occupancy Rates
16.7 Top Growth Markets
16.8 Market Trends

17 CASINO HOTELS
17.1 Market Assessment
17.2 Las Vegas Casino Hotels
17.3 Atlantic City Casino Hotels
17.4 Mississippi Gulf Coast Casino Hotels
17.5 Trends in Casino Hotel Design
17.6 Meetings at Gaming Destinations
17.7 Special Corporate Events
17.8 New Focus for Casino Hotels
17.9 Planned New Casino Hotels

18 BED & BREAKFASTS, INNS AND GUESTHOUSES
18.1 Market Assessment
18.2 Market Development
18.3 Market Trends
18.4 Amenities
18.5 The Internet’s Impact on Bed and Breakfast Properties

19 TIMESHARE RESORTS
19.1 Market Assessment
19.2 Post-September 11 Market Outlook
19.3 Long-Range Market Forecast
19.4 Hotel Companies in the Timeshare Business
19.5 Compatibility of Hotels and Timeshare
19.6 Mixed-Use Hotel/Timeshare
19.7 Timeshare Marketing
19.8 The Internet and Timeshare Resorts
19.9 Owner Demographics
19.10 Travel by Timeshare Owners
19.11 Vacation Activities by Timeshare Owners
19.12 Amenities Trends
19.13 Timeshare Destination States
19.14 Resort Demographics
19.15 Economic Impact of Timeshare on Local Communities
19.16 Urban Timeshare
19.17 Timeshare at Gaming Destinations
19.18 Segmentation and Branding
19.19 Current Activities
19.20 Profiles of Timeshare Operators
19.20.1 Fairfield Communities, Inc.
19.20.2 ILX Resorts
19.20.3 Silverleaf Resorts, Inc.
19.20.4 Sunterra Corporation
19.20.5 Trendwest Resorts
19.21 Timeshare Exchange Companies
19.22 Market Resources

20 ASSISTED LIVING
20.1 Diversification Opportunity for Hotel Corporations
20.2 Market Assessment
20.3 Market Leaders
20.4 Market Trends
20.5 Market Forecast

21 CORPORATE APARTMENTS
21.1 Market Assessment
21.2 Impact of a Slowing Economy
21.3 An Emerging Market Sector
21.4 Market Trends
21.5 Market Resources

22 HYBRID HOTEL-CONDOMINIUMS
22.1 Luxury Hotel Condominiums
22.2 Benefits of Mixed-Use Developments
22.2 Types of Hotel-Condominium Developments
22.3 Case Studies

PART III: MARKET DEVELOPMENT AND GROWTH STRATEGIES

23 BUSINESS TRAVELERS
23.1 Market Assessment
23.2 Trends in a Weakening Economy
23.3 Market Growth by Business Guest Demographic
23.4 Hotel Selection Factors
23.5 Business Travel With Children
23.6 Business Incentive Travel

24 CONVENTIONS AND TRADE SHOWS
24.1 Market Assessment
24.2 Strategies in a Weakening Economy
24.3 Convention Attendee Spending
24.4 Convention Hotels
24.5 Fierce Competition in a Changing Market
24.6 Top Cities for Conventions
24.7 Convention Center Expansion and New Facilities
24.8 Market Outlook
24.9 Market Resources

25 LEISURE TRAVELERS
25.1 Market Assessment
25.2 Trends in a Weakening Economy
25.3 Analysis
25.4 Market Growth by Leisure Guest Demographic
25.5 Weekend Getaways
25.6 Visiting Friends and Relatives
25.7 The Wedding and Honeymoon Market
25.8 The Reunion Market
25.9 Hotel-Museum Travel Packages
25.10 Non-Conventional Lodging
25.11 Condominiums for Family Travel

26 INTERNATIONAL TRAVELERS
26.1 Overview
26.2 Market Assessment
26.2.1 Visitation Statistics
26.2.2 Expenditure Statistics
26.3 Top Inbound Travel Markets
26.4 Top U.S. State and City Destinations for Overseas Travelers
26.5 Market Forecast

27 SPECIAL CUSTOMER SECTORS
27.1 Travellers with Disabilities
27.2 Recovering Alcoholics
27.3 Hospital Hotels
27.4 Travellers with Pets
27.5 Market Resources

PART IV: STRATEGIC PERSPECTIVES

28 ADVERTISING
28.1 Market Assessment
28.2 Television Advertising by Hotels and Lodging
28.3 Outdoor Advertising by Hotels and Lodging
28.4 Online Advertising and Internet Links
28.5 Placement Strategies
28.6 Bartering

29 FREQUENT GUEST PROGRAMS
29.1 Frequent-Guest Programs
29.2 Building Frequent Guest Loyalty
29.3 Competition for the Elite Road Warrior
29.4 Participation in Frequent Flyer Programs
29.5 Frequent Traveler Market Growth
29.6 Frequent Traveler Expectations
29.7 Assessing Benefits of Frequent Guest Programs

30 RESERVATION BOOKING
30.1 Market Assessment and Forecast
30.2 Trends by Reservation Type and Segment
30.3 Online Reservations
30.4 Hotel-Branded Websites
30.5 Global Distribution System
30.6 Travel Agents
30.7 Corporate Travel Department Booking
30.8 Wireless Hotel Reservations
30.9 Consolidators
30.10 Emerging Market Opportunities
30.11 Leading Online Travel Sites
30.12 Key Players: Reservations Consortiums
30.12.1 Lexington Services Corporation
30.12.2 Pegasus Systems
30.12.3 Sceptre Hospitality Resources
30.12.4 Unirez, Inc.
30.12.5 VIP International Corporation

31 INVESTMENT ANALYSIS
31.1 The Hotel Sector
31.2 Profiles
31.3 Mergers and Acquisitions
31.4 Analysts

PART V: MARKET ANALYSIS

32 CONSTRUCTION, RENOVATIONS AND TRANSACTIONS
32.1 Current and Planned Hotel Construction
32.2 Potential Market Glut From Continued Building
32.3 Recent Trends in Hotel Construction
32.4 Hotel Room Renovation Costs
32.5 Transactions

33 MARKET TRENDS
33.1 Identification of Priorities for Hotels
33.2 Guest Priorities
33.3 Hotel Guest Satisfaction
33.4 Guest Satisfaction Surveys
33.5 Popularity of Historic Hotels
33.6 Cultural Offerings
33.7 Specialized Guest Choices
33.8 Trends in Complimentary Rooms
33.9 Stricter No-Show, Cancellation and Late-Check-out Policies
33.10 The Hotel Room of the Future

34 OPERATIONAL TRENDS
34.1 Identification of Most Important Operational Issues
34.2 Employment Issues
34.3 Training
34.4 Hotel Employee Drug Testing
34.5 Security
34.6 Insurance Issues
34.7 Online Procurement
34.8 Check-In Technology
34.9 Information Technology
34.10 Implementing Bluetooth Technology at Hotels
34.11 ISO 9,000 Certification
34.12 Indoor Air Quality

35 ENERGY
35.1 Energy Cost Impact
35.2 Surcharges
35.3 Hotel Energy Consumption
35.4 Energy Management and Conservation
35.5 Market Resources

36 LOCATION ANALYSIS
36.1 The Importance of Location
36.2 Analysis by Location Classification
36.3 Center-City Hotels
36.4 Highway/Airport Locations
36.5 Suburban and Rural Lodging
36.6 New and Planned Hotels by Location

37 DEMOGRAPHIC MARKETING
37.1 Changing Demographics: Impact on Hotels
37.2 Baby Boomers
37.3 The Senior Leisure Traveler Market
37.4 Targeting The Affluent Traveler
37.5 Targeting The Generation X Traveler
37.6 Targeting the Female Business Traveler
37.7 Single Travelers
37.8 Travel with Children
37.9 Minority Travelers

38 SEASONAL AND HOLIDAY ANALYSIS
38.1 Seasonal Market Distribution
38.2 Day-of-Week Occupancy Characteristics
38.3 Holidays
38.3.1 Valentine’s Day
38.3.2 New Year’s Eve
38.2.3 Thanksgiving
38.3.4 Christmas
38.4 Major Events

39 REGIONAL MARKETS
39.1 The 75 Largest U.S. Lodging Markets
39.2 Regional Trends
39.3 Rates for Key U.S. Cities
39.4 Top Growth Markets
39.5 Regional Occupancy and Rate Trends
39.6 Regional Hotel Openings and New Construction
39.7 Analysis for Select Cities
39.7.1 New York City After September 11
39.7.2 New Hotel Construction in Miami and Miami Beach
39.7.3 Room Shortages for Large Conventions in Atlanta
39.7.4 The Las Vegas Market Holds Steady
39.7.5 The Los Angeles Market Thrives
39.7.6 The Houston Market Holds Strong

40 INTERNATIONAL MARKET DEVELOPMENT
40.1 International Properties of U.S. Chains
40.2 International Chains
40.3 Canada
40.4 Mexico
40.5 The Caribbean
40.6 Latin America
40.7 Europe
40.8 Asia
40.9 Australia
40.10 The Middle East and Africa
40.11 Profiles of Key Players
40.11.1 Accor
40.11.2 Bass
40.11.3 Hilton Group
40.11.4 Jarvis Hotels
40.11.5 Millennium & Copthorne
40.11.6 NH Hotels
40.11.7 Queens Moat
40.11.8 Sol Melia
40.11.9 Thistle
40.11.10 Hong Kong & Shanghai Hotels
40.11.11 Mandarin Oriental International
40.11.12 Shangri-La Asia, Ltd.
40.12 Market Resources

PART VI: MARKET ENHANCEMENTS

41 SERVICES AND AMENITIES
41.1 Market Assessment
41.2 Most Desirable Amenities for Customers
41.3 Offered Amenities
41.4 Telecommunications Services
41.5 Fitness/Health Facilities
41.6 Minibars
41.7 Amenities
41.8 Gender-Specific Amenities
41.9 Bathroom Amenities
41.10 In-Room Amenities for Business Travelers
41.11 In-Room Safes
41.12 Concierge Floors
41.13 Concept Rooms
41.14 Customized Rooms
41.15 Butlers
41.16 New Age Perks
41.17 Shopping-Related Amenities
41.18 ATMs
41.19 Video-Conferencing

42 SPAS AND HEALTH RESORTS
42.1 Market Assessment
42.1.1 Spa Revenues for Hotels
42.1.2 Spa Market Penetration by Market Segment
42.2 Destination Spas and Resort Spas
42.3 The Best Spas
42.4 Hotel Spas
42.5 Market Trends
42.6 Health Resorts
42.7 Market Resources

43 HOTEL BARS AND NIGHT CLUBS
43.1 A New Role for Hotel Bars
43.2 A Trend Develops
43.3 Case Studies

44 HOTEL POOLS
44.1 Market Assessment
44.2 Market Trends
44.3 Casino Hotel Pools
44.4 The Best Hotel Pools

45 CONFERENCE CENTERS
45.1 Market Assessment
45.2 Key Players
45.3 The Conference Center Business
45.4 Hotel Meetings
45.5 Market Trends
45.6 Conference Center Trends
45.7 Market Growth
45.8 Conference Center Occupancy: Month by Month
45.9 On-Site Business Centers
45.10 Market Resources

46 FOOD AND BEVERAGE
46.1 Market Assessment
46.2 Recent Market Developments
46.3 The Role of Restaurants in Hotel Operations
46.4 Hotel/Restaurant Partnerships
46.5 Building Local Restaurant Business
46.6 Gourmet Hotel Restaurants
46.7 Food Safety
46.8 Beverage Sales
46.9 Food-on-the-Fly

47 IN-ROOM ENTERTAINMENT
47.1 Market Assessment
47.2 In-Room Entertainment Options
47.3 Television Services
47.4 Profiles of Key Players
47.4.1 LodgeNet
47.4.2 On Command
47.4.3 Hotelevision
47.5 Market Resources

48 IN-ROOM HIGH-SPEED INTERNET ACCESS
48.1 Market Assessment and Forecast
48.2 Market Trends
48.3 Case Study

49 FURNISHINGS
49.1 Market Assessment
49.2 Emerging Design Trends
49.2.1 Beds and Bedding
49.2.2 The Bathroom
49.2.3 The Work Area
49.2.4 In-Room Amenities
49.3 Trendy Refurbishing
49.4 Fashion Designers Guide Hotel Furnishings
49.5 Catering to the Connoisseur
49.6 Artistic Appeal
49.7 Healthy Rooms
49.8 Market Resources

50 RETAIL
50.1 The Opportunity of Retail and Merchandising
50.2 Market Assessment
50.3 Selling Hotel Branded Products
50.4 Retail at Las Vegas Hotels
50.5 Retail at Hotels in Other Cities
50.6 Shopping at Resorts
50.7 Hotel Gift/Sundry Shops
50.8 Hotel Gift Shop Concessions
50.8.1 Host Marriott Services Corporation
50.8.2 The Paradies Shops, Inc.
50.8.3 WH Smith USA

APPENDIX - MARKET RESOURCES
REFERENCES

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