Indonesia Mobile Data and Content Market
Asia Pacific Research Group (APRG), April 2005, Pages: 51
Over 20 million Indonesians now own mobile phones, representing roughly 12 percent of the country's 233 million population. Significant opportunities for content providers are available in this nascent wireless market.
This report, updated quarterly, will address the following topics of the mobile communications market in Indonesia:
Commercial, technical and social issues relating to mobile content market
Mobile contents and key applications
Wireless services subscribers and ARPU
Mobile business model and value chain
Market drivers and inhibitors
Key Questions Answered
Our research addresses the following issues that are critical to your success:
How big is the market for mobile voice and data services in Indonesia?
What opportunities are there in the content market?
What are the key mobile technology trends being adopted in Indonesia?
Which mobile data applications will be the most popular?
Mobile Communications service examines how service providers, network operators, application and content providers are positioning themselves to compete in Indonesia's mobile data market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 230 million people.
1. Introduction
Report Objectives
Assumptions
2. Executive Summary and Market Forecast
Strengths and Opportunities
Weaknesses and Threats
Mobile Market Leaders
Market Share of Mobile Operators
Market Forecast
Mobile Penetration
Regional Mobile Penetration - Indonesia to Neighboring Countries
Mobile Subscriber Growth Forecast
Prepaid Usage
ARPU Achievements and Outlook
Mobile Data Forecast
3. Demographics and Economic Outlook
Why Indonesia is Attractive for Foreign Investment
Consumer Consumption
4. Mobile Service Providers – GSM
Telkomsel
Network
Growth Strategy
PT Indonesian Satellite Corporation (INDOSAT)
Network
Growth Strategy
PT EXCELCOMINDO PRATAMA (Excelcom)
Network
Growth Strategy
PT Natrindo Telepon Seluler - NTS
Network
Malaysia's Maxis Purchase of NTS
5. Mobile Service Providers – CDMA
Mobile-8 CDMA Network
BakrieTel – Esia CDMA Network
TelkomFlexi CDMA Network
Indosat's StarOne CDMA Network
6. Mobile Data
Indonesia's Internet Environment
The Internet's Impact on Mobile VAS Portals
MMS Adoption
SMS Growth Drivers
SMS Volume – Messages Sent
Mobile Data Revenue Growth
Percentage of Mobile Revenues from Data
Mobile Content Providers in Indonesia
Where Indonesian Mobile Users get their Content
VAS Content Costs
Mobile VAS Content – Desires and Frequency of Use
Consumer's Sources of Information for New Mobile Content
3G Outlook
7. Final Notes
Methodology
Notices
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