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Asian Youth Mobile Trends: Devices, Data, and Multimedia
In-Stat/MDR, May 2005, Pages: 55
The youth sector plays a key role in overall Asia Pacific mobile data market development. The key applications include messaging, ring-tones, wallpapers, logos, games, music and videos, and others. The total youth mobile data services revenue reached $15.2 billion in 2004, and the forecast growth rate is estimated at 15.3% from 2004 to 2010.
Because of the importance of the youth sector in the Asia Pacific, this report covers and forecasts top youth applications as well as youth subscribers, by country for 13 countries, in the region. Additionally, assessment is provided on the handset providers and how their products are positioned to compete in the Asian Mobile Youth Market.
'Messaging services will continue to remain most popular in the youth market in the near term,' says Rudy Teng, In-Stat analyst. 'Revenue generated from SMS swelled 30.1% in 2004 and is likely to continue growing over the next two years.'
Key findings:
- Key applications for Asia-Pacific mobile youth include messaging, ring-tones, wallpapers, logos, games, music and videos.
- Messaging accounted for 40.3% of Asian Mobile Youth data expenditures in 2004.
- Ringtones, screensavers and wallpaper accounted for another 29.7% of the youth market followed by games at 9.7% and video, still nascent, at 6.5%.
The report 'Asian Youth Mobile Trends: Devices, Data, and Multimedia' covers the Asia-Pacific mobile communications market with an emphasis on the impact of the region's youth market segment. It includes mobile data market forecasts for the total Asia-Pacific market and for the youth segment from 2004-2010. It also contains carrier profiles and analysis of market opportunities and trends in the youth market.
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