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Integrating into Tomorrow: Exploring Market Drivers for VoIP and Integrated Data Services, Multi-Client Study, Part 1: Enterprise (1000+ Employees)


Description: This report provides data on currently used telecom services in the enterprise market. Also included is data regarding expected future use of existing and advanced telecom services, such as Integrated Access Services (IAS), as well as data identifying the channels used to purchase these services. Also explored are the levels of attractiveness of various services such as VoIP and Dedicated Internet Access, as well as some of the reasons that enterprises are not using these new services. Along with information about what companies are currently employed as providers of multiple, or bundled, services, such as wireless voice or data services, also included is survey data on which other companies would be considered as providers of such services.

Forecasts on the expected expenditures on IAS in the enterprise market over the 2004-2009 time period are presented. The forecasts in this report are broken out by the following size sub-segments: 1,000 to 4,999 employee firms, 5,000 to 9,999 employee firms, and 10,000+ employee firms.


Contents: Executive Summary

Methodology
Forecasting Techniques
Definitions
Structured Research Sources
Integrated Telecom Services, 11/2004

Enterprise Market Demographics
Number of Firms
Number of Employees
Work Environments
Number of Locations, 2004-2009
Number of Locations per Firm

Integrating Today
Buying Behavior – Integrated Access
Purchase Plans for Telecom Services
Providers of Integrated Access
Integrated Access Providers by Size of Business
Lines Per Provider
Barriers to Integrated Access
Barriers to Integrated Access by Size of Business
IP-Impacting Factors
IP-Impacting Factors by Size of Business

Integrating into Tomorrow
Attractive Offer Strategies: IP Voice
Attractive Offer Strategies: IP Voice by Size of Business
The Killer Strategy: Bundling
Purchasing IP Service Bundles with Integrated Access Services by Size of Business
Preferred Manner to Purchase IP Services
Getting Defensive with Bundles
Multi-Service Customers: AT&T
Multi-Service Customers: Verizon Wireless
Multi-Service Customers: SBC
Multi-Service Customers: Sprint
Multi-Service Customers: Verizon (LEC)
Multi-Service Customers: Qwest
Multi-Service Customers: MCI
Multi-Service Customers: IBM Global
Multi-Service Customers: BellSouth
Multi-Service Customers: Comcast

Channels to Market
Solution Channels
Solution Channels by Size of Business
IP-Influencing Purchase Channels
IP-Influencing Channels by Size of Business

Integrated Access Services
Integrated Access Services Expenditures by Type

Conclusion


List of Tables:

Table 1. Number of Firms – Enterprise, 2004-2009
Table 2. Number of Employees – Enterprise, 2004-2009
Table 3. Number of Locations – Enterprise, 2004-2009
Table 4. Locations per Firm – Enterprise, 2004 - 2009
Table 5. Telecom Services Purchase Plans – Enterprise, 11/2004
Table 6. Carriers that Currently Provide Integrated Access Services by Size of Business – Enterprise, 11/2004
Table 7. Primary Reasons for not Currently Using Integrated Access Services by Size of Business – Enterprise, 11/2004
Table 8. What Will have the Most Influence on the Purchase of New/Additional IP Data Services over the Next 12 Months by Size of Business – Enterprise, 11/2004
Table 9. Level of Attractiveness of the Following as it Relates to Increasing Willingness to Purchase IP-Based Voice Services by Size of Business – Enterprise, 11/2004
Table 10. Purchasing IP Service Bundles with Integrated Access Services by Size of Business – Enterprise, 11/2004
Table 11. Preferred Manner to Purchase IP Services – Enterprise, 11/2004
Table 12. Purchased a Solution that Included Wireline Data Services by Size of Business – Enterprise, 11/2004
Table 13. Channels From Which a Solution that Included Wireline Data Services was Purchased by Size of Business – Enterprise, 11/2004
Table 14. Channels that will have a Significant Influence on Purchase of Wireline Data Services Over the Next 12 Months by Size of Business – Enterprise, 11/2004
Table 15. Integrated Access Services Expenditures by Type (US $ in Thousands) – Enterprise, 2004-2009


List of Figures:

Figure 1. Telecom Services Currently Used – Enterprise, 11/2004
Figure 2. Employment by Primary Location – Enterprise, 11/2004
Figure 3. Telecom Services Currently Used – Enterprise, 11/2004
Figure 4. Carriers that Currently Provide Integrated Access Services – Enterprise, 11/2004
Figure 5. Number of Integrated Access Connections Currently in Operation – Enterprise, 11/2004
Figure 6. Primary Reasons for not Currently Using Integrated Access Services – Enterprise, 11/2004
Figure 7. What Will have the Most Influence on the Purchase of New/Additional IP Data Services over the Next 12 Months – Enterprise, 11/2004
Figure 8. Level of Attractiveness of the Following as it Relates to Increasing Willingness to Purchase IP-Based Voice Services – Enterprise, 11/2004
Figure 9. Preference to Purchase IP Services Bundled with Integrated Access – Enterprise, 11/2004
Figure 10. Companies from which Multiple Services are Currently Purchased as Part of a Bundle– Enterprise, 11/2004
Figure 11. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from AT&T – Enterprise, 11/2004
Figure 12. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from Verizon Wireless – Enterprise, 11/2004
Figure 13. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from SBC – Enterprise, 11/2004
Figure 14. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from Sprint – Enterprise, 11/2004
Figure 15. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from Verizon (LEC) – Enterprise, 11/2004
Figure 16. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from Qwest – Enterprise, 11/2004
Figure 17. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from MCI – Enterprise, 11/2004
Figure 18. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from IBM Global – Enterprise, 11/2004
Figure 19. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from BellSouth – Enterprise, 11/2004
Figure 20. Providers Seriously Considered for Purchasing Multiple Services by Respondents that Currently Purchase Multiple Services from Comcast – Enterprise, 11/2004
Figure 21. Channels from which a Solution including Wireline Data Services were Purchased – Enterprise, 11/2004
Figure 22. Channels that will have a Significant Influence on Purchase of Wireline Data Services Over the Next 12 Months – Enterprise, 11/2004


Companies Mentioned - AT&T - Verizon Wireless - SBC - Sprint - Verizon (LEC) - Qwest - MCI - IBM Global - BellSouth - Comcast


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