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Chilled Processed Food in China
Euromonitor International, Oct 2011, Pages: 77
Chilled processed food is underdeveloped in China, with many categories which have negligible sales. This can be attributed to several factors. Firstly, chilled processed food is not competitive in terms of price compared with fresh food or frozen processed food, with much higher unit prices. Second, a large majority of Chinese consumers still prefer fresh food, deeming it tastier and more nutritious than chilled or frozen processed food.
The Chilled Processed Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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