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Cider/Perry in the United Kingdom
Euromonitor International, April 2012, Pages: 42
Cider/perry benefited from strong manufacturer investment towards the end of the review period, with increased marketing and strong new product development. April 2011 notably saw the launch of Stella Artois Cidre by Inbev, with this being marketed as premium and carrying a retail selling price of £2.27/litre. This launch benefited from strong marketing investment and renewed consumer interested in cider/perry. Other new product development included the introduction of new flavours and limited...
The Cider/Perry in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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