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Frozen Processed Food In Vietnam
Euromonitor International, Dec 2011, Pages: 66
In 2011, Vietnamese consumers showed a growing preference for frozen processed food, as a result of a number of factors. The most obvious reason was rapid urbanisation and the increasingly hectic pace of life in large cities, such as Ho Chi Minh City or Hanoi, which left consumers with less time to dedicate to preparing and cooking meals. As such, frozen processed food presented an attractive time-saving option to consumers. Another factor was high inflation, which stood at 13% over the first...
The Frozen Processed Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Frozen Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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