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Ice Cream In Japan
Euromonitor International, Jan 2012, Pages: 60
Early 2011 saw Japan still struggling to recover from the economic recession, when it was hit by the deadly earthquake and tsunami in March. Consumer confidence in spending is set to fall to an all-time low, with the Japanese cutting back on non-essential expenditure, impacting ice cream’s expected performance in 2011.
The Ice Cream in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Ice Cream market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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