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Ice Cream In Switzerland
Euromonitor International, Dec 2011, Pages: 68
In 2011, relatively weak demand was seen for ice cream in Switzerland, as a result of poor summer weather. July was particularly wet and cold, which negatively impacted demand for ice cream. In addition, Swiss consumers are growing increasingly health-conscious, which likewise negatively impacted demand. As a result of these factors, both retail volume and value sales of ice cream are expected to see a decline of 1% in 2011.
The Ice Cream in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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