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Soup In South Africa
Euromonitor International, Dec 2011, Pages: 58
Soup sales suffered in 2011 as consumers with decreased disposable incomes chose cheaper snacks such as tea and bread. There was also a move towards fresh vegetable soup packs sold by leading retailers such as Pick 'n Pay and Woolworths. These packs were heavily promoted and were marketed as a cheap and healthy family meal. They were especially a threat to chilled soup.
The Soup in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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