|
|
 |
|
Viewing report
|
|
|
|
Soup In Vietnam
Euromonitor International, Oct 2011, Pages: 60
Soup is still not popular in Vietnam. Consumers perceived that processed soup normally contains preservatives and artificial flavourings, which are less healthy and tasty than soup made with fresh ingredients. In fact, soup was supposed to cater to busy consumers, who did not have much time to prepare their food. However, soup was having a difficult time reaching its target customers, as consumers preferred ready-to-cook soup mixes offered by most supermarkets, which contained fresh vegetables...
The Soup in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
