Tobacco in Bulgaria

Euromonitor International, October 2012, Pages: 72

Retail volume sales of cigarettes in Bulgaria fell for the seventh year in a row in 2011, posting a 13% drop following a more dramatic 31% decline in 2010. The main reason behind these declines in recent years has been a rapid increase in excise tax, which has contributed to strong unit price growth and a boom in illicit trade. 2011, however, saw a sharp drop in illicit trade as a result of efforts from the Bulgarian customs office and legal cigarette manufacturers. Illicit trade declined by...

Euromonitor International's Tobacco in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN BULGARIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Cigarette Sales Continue To Decline
Full Public Smoking Ban Again Under Question
Bulgartabac Changes Ownership
Main Players Enter Advertising War on the Fringes of the Law
Smoking Tobacco Consumption Declines As A Result of Excise Changes
Operating Environment
Legislative Overview/ Fctc Ratification
Summary 1 Legislation Summary at a Glance
Legislation: EU Directives:
Minimum Legal Smoking Age
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising & Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies 2006-2011
Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 6 Trade Statistics - Tobacco Leaf 2007-2011
Illicit Trade in Cigarettes
Market Indicators
Table 7 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 8 Sales of Tobacco by Category: Volume 2006-2011
Table 9 Sales of Tobacco by Category: Value 2006-2011
Table 10 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 11 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 12 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 13 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Sources
Summary 2 Research Sources
British American Tobacco Bulgaria Eood in Tobacco (bulgaria)
Strategic Direction
Key Facts
Summary 3 British American Tobacco Bulgaria EOOD: Key Facts
Summary 4 British American Tobacco Bulgaria EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 British American Tobacco Bulgaria EOOD: Competitive Position 2011
Bulgartabac Holding Group in Tobacco (bulgaria)
Strategic Direction
Key Facts
Summary 6 Bulgartabac Holding Group: Key Facts
Summary 7 Bulgartabac Holding Group: Operational Indicators
Company Background
Privatisation in Brief: Chronology of Actual Events
Production
Summary 8 Bulgartabac Holding Group: Production Statistics 2011
Competitive Positioning
Summary 9 Bulgartabac Holding Group: Competitive Position 2011
Imperial Tobacco Bulgaria Eood in Tobacco (bulgaria)
Strategic Direction
Key Facts
Summary 10 Imperial Tobacco Bulgaria EOOD: Key Facts
Company Background
Production by Factory
Competitive Positioning
Summary 11 Imperial Tobacco Bulgaria EOOD: Competitive Position 2011
King's Tobacco Ad in Tobacco (bulgaria)
Strategic Direction
Key Facts
Summary 12 King's Tobacco AD: Key Facts
Summary 13 King's Tobacco AD: Operational Indicators
Company Background
Production
Competitive Positioning
Philip Morris Bulgaria Eood in Tobacco (bulgaria)
Strategic Direction
Key Facts
Summary 14 Philip Morris Bulgaria EOOD: Key Facts
Summary 15 Philip Morris Bulgaria EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Philip Morris Bulgaria EOOD: Competitive Position 2011
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 17 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 18 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Slim/superslim Vs Regular
Table 16 Slim/superslim Penetration
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 17 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 18 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 24 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 26 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 27 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 28 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 29 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 30 Cigarettes Company Shares 2007-2011
Table 31 Cigarettes Brand Shares 2008-2011
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 33 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2011-2016
Table 43 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-2016
Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Handmade Versus Machine-manufactured Splits
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 47 Sales of Cigars by Category: Volume 2006-2011
Table 48 Sales of Cigars by Category: Value 2006-2011
Table 49 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 50 Sales of Cigars by Category: % Value Growth 2006-2011
Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-2011
Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-2011
Table 53 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 54 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 55 Company Shares of Cigarillos 2007-2011
Table 56 Brand Shares of Cigarillos 2008-2011
Table 57 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 58 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 59 Forecast Sales of Cigars by Category: Value 2011-2016
Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 61 Forecast Sales of Cigars by Category: % Value Growth 2011-2016
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
Category Data
Table 62 Sales of Smoking Tobacco by Category: Volume 2006-2011
Table 63 Sales of Smoking Tobacco by Category: Value 2006-2011
Table 64 Sales of Smoking Tobacco by Category: % Volume Growth 2006-2011
Table 65 Sales of Smoking Tobacco by Category: % Value Growth 2006-2011
Table 66 Company Shares of RYO Tobacco 2007-2011
Table 67 Brand Shares of RYO Tobacco 2008-2011
Table 68 Company Shares of Pipe Tobacco 2007-2011
Table 69 Brand Shares of Pipe Tobacco 2008-2011
Table 70 Sales of Smoking Tobacco by Distribution Format: % Analysis 2006-2011
Table 71 Forecast Sales of Smoking Tobacco by Category: Volume 2011-2016
Table 72 Forecast Sales of Smoking Tobacco by Category: Value 2011-2016
Table 73 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 74 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2011-2016

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