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Tobacco in Bulgaria

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    Report

  • 55 Pages
  • June 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 300591

Cigarettes remained the key driver of tobacco sales in Bulgaria during 2022 and this was largely thanks to strong accessibility, the result of relatively low prices across the industry, but especially in cigarettes. Despite the record high inflation seen in Bulgaria during 2022, the unit price of cigarettes remained quite stable; indeed, cigarettes were the only major area of fmcg whose price remained virtually unchanged as the cost of living increase dramatically.

The analyst's Tobacco in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents


TOBACCO IN BULGARIA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
  • PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES
IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigarettes consumption shows no signs of decline
  • Rising cost of living, economic uncertainty contribute to popularity of smoking
  • Outstanding growth in smokeless tobacco does not suppress growth in cigarettes
PROSPECTS AND OPPORTUNITIES
  • Cigarettes to remain largely accessible despite forthcoming excise duty increase
  • Bulgaria set to maintain one of the lowest illicit trade levels in the EU
  • Rising income levels to fuel migration to higher cigarette price bands
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigars and cigarillos benefits from post-pandemic on-trade recovery
  • Expansion in off-trade sales push cigars further into the mainstream
  • Demand for cigars and cigarillos adversely impacted by the rising cost of living
PROSPECTS AND OPPORTUNITIES
  • Trendier alternatives such as vaping to continue erode demand for cigars and cigarillos
  • Economic uncertainly and rising cost of living to make consumers more price-sensitive
  • Fine cut tobacco to remain a popular category due to its value for money
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vaping emerges as the trendiest form of tobacco use among the image-conscious
  • Smokeless tobacco benefits from strong distribution power of leading tobacco players
  • British American Tobacco re-enters heated tobacco with the launch of Glo Hyper
PROSPECTS AND OPPORTUNITIES
  • New excise duty on e-liquids to drive unit prices upwards during the forecast period
  • Heated tobacco price war to make products more appealing to mainstream consumers
  • Experience and indulgence to drive demand for smokeless tobacco
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 60 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 61 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 62 Sales of Heated Tobacco: Volume 2017-2022
  • Table 63 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 65 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 66 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 67 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 69 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 70 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 71 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 73 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 74 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 75 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 76 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 77 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 78 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 79 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 80 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 82 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027