Tobacco in Turkey

Euromonitor International, December 2012, Pages: 54

Rising health awareness and increasing prices have resulted in a falling number of smokers in Turkey. Although value growth was positive in 2011 as a result of rising unit prices, volume sales recorded a decline, albeit significantly lower than that of the previous year. This decline was mainly driven by cigarettes as it is the biggest tobacco category in Turkey.

Euromonitor International's Tobacco in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN TURKEY
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Declining Volume Sales in 2011
Rising Taxes Drive Consumers To Reduce Consumption Or Quit Smoking Altogether
Philip Morris Sabanci Pazarlama Ve Satis As Continues To Lead Sales
Different Products, Different Channels
Further Volume Decline Expected
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising & Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Outlook
Table 4 Taxation and Duty Levies 2006-2011
Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 6 Trade Statistics - Cigarettes 2007-2011
Illicit Trade in Cigarettes
Market Indicators
Table 7 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 8 Sales of Tobacco by Category: Volume 2006-2011
Table 9 Sales of Tobacco by Category: Value 2006-2011
Table 10 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 11 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 12 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 13 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources
British American Tobacco Turkey in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 3 British American Tobacco Turkey: Key Facts
Company Background
Production
Summary 4 British American Tobacco Turkey: Production Statistics 2011
Competitive Positioning
Summary 5 British American Tobacco Turkey: Competitive Position 2011
European Tobacco As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 6 European Tobacco AS: Key Facts
Company Background
Production
Summary 7 European Tobacco AS: Production Statistics 2011
Competitive Positioning
Summary 8 European Tobacco AS: Competitive Position 2011
Jt International Tutun Urunleri Pazarlama As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 9 JT International Tutun Urunleri Pazarlama AS: Key Facts
Company Background
Production
Summary 10 JT International Tutun Urunleri Pazarlama AS: Production Statistics 2011
Competitive Positioning
Summary 11 JT International Tutun Urunleri Pazarlama AS: Competitive Position 2011
Philip Morris Sabanci Pazarlama Ve Satis As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 12 Philip Morris Sabanci Pazarlama ve Satis AS: Key Facts
Summary 13 Philip Morris Sabanci Pazarlama ve Satis AS: Operational Indicators
Company Background
Production
Summary 14 Philip Morris Sabanci Pazarlama ve Satis AS: Production Statistics 2011
Competitive Positioning
Summary 15 Philip Morris Sabanci Pazarlama ve Satis AS: Competitive Position 2011
Teka As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 16 TEKA AS: Key Facts
Company Background
Production
Summary 17 TEKA AS: Production Statistics 2011
Competitive Positioning
Summary 18 TEKA AS: Competitive Position 2011
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 19 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 20 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters:
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs Slims Vs Superslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 17 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 23 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 25 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 26 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 27 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 28 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 29 Cigarettes Company Shares 2007-2011
Table 30 Cigarettes Brand Shares 2008-2011
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 32 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2011-2016
Table 42 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-2016
Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Handmade Versus Machine-manufactured Splits
Table 46 Sales of Cigars by Handmade vs Machine-made: % Volume/Value Breakdown 2007-2011
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 47 Sales of Cigars by Category: Volume 2006-2011
Table 48 Sales of Cigars by Category: Value 2006-2011
Table 49 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 50 Sales of Cigars by Category: % Value Growth 2006-2011
Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-2011
Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-2011
Table 53 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 54 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 55 Company Shares of Cigarillos 2007-2011
Table 56 Brand Shares of Cigarillos 2008-2011
Table 57 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 58 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 59 Forecast Sales of Cigars by Category: Value 2011-2016
Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 61 Forecast Sales of Cigars by Category: % Value Growth 2011-2016
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
New Product Developments
Prospects
Category Data
Table 62 Sales of Smoking Tobacco by Category: Volume 2006-2011
Table 63 Sales of Smoking Tobacco by Category: Value 2006-2011
Table 64 Sales of Smoking Tobacco by Category: % Volume Growth 2006-2011
Table 65 Sales of Smoking Tobacco by Category: % Value Growth 2006-2011
Table 66 Company Shares of Pipe Tobacco 2007-2011
Table 67 Brand Shares of Pipe Tobacco 2008-2011
Table 68 Sales of Smoking Tobacco by Distribution Format: % Analysis 2006-2011
Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2011-2016
Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2011-2016
Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2011-2016
Trends

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