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Tobacco in Ukraine

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    Report

  • 54 Pages
  • July 2023
  • Region: Ukraine
  • Euromonitor International
  • ID: 300609
As with all fmcg industries in the country, the war has strongly impacted the tobacco market in Ukraine. For example, there is a much-diminished consumer base, with approximately eight million people - some 20% of the population - estimated to have left the country since the outbreak of the war. There has also been damage to local manufacturing, warehousing and storage facilities, disrupted or broken logistic chains and complications with imports.

The analyst's Tobacco in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN UKRAINE
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Vapour products
  • PRODUCTION/IMPORTS/EXPORTS
  • MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research
CIGARETTES IN UKRAINEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Against a very difficult economic and social backdrop, cigarette sales continue to decline in 2022
  • Philip Morris loses the leading position due to the dangerous location of its manufacturing facility
  • Illicit sales remain at a very high level in 2022
PROSPECTS AND OPPORTUNITIES
  • Continued decline expected in cigarette volume sales
  • Recovery of local production operations and return of displaced persons could improve the outlook
  • Premiumisation expected to be absent in the cigarettes category
  • TAXATION AND PRICING
  • Taxation rates
  • Table 65 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 66 Sales of Cigarettes: Volume 2017-2022
  • Table 67 Sales of Cigarettes by Category: Value 2017-2022
  • Table 68 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 69 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 70 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 71 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 72 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 73 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 74 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 75 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 77 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 78 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 79 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 80 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 81 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 83 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 84 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 85 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 86 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 87 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN UKRAINEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • War-related import and logistics issues result in availability problems for cigars, cigarillos and smoking tobacco
  • Lack of innovations as players concentrate on getting existing products to customers
  • Cigarillos perform slightly better than cigars thanks to their on-the-go consumption nature
PROSPECTS AND OPPORTUNITIES
  • As long as the war continues some of the older consumer base for cigars and pipe tobacco may not return to Ukraine
  • Retail recovery and development will help drive a rebound in cigars, cigarillos and smoking tobacco
  • Fine cut tobacco expected to see positive annual growth throughout the forecast period
CATEGORY DATA
  • Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 14 Sales of Cigars by Size: % Volume 2017-2022
  • Table 15 Sales of Cigarillos by Price Platform 2017-2022
  • Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 29 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN UKRAINEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heated tobacco sales decline in 2022, but at relatively moderate rates
  • Consumers continue to switch from rechargeable to single-use vaping products
  • In spite of a decline in 2022, nicotine pouches offer potential
PROSPECTS AND OPPORTUNITIES
  • New product launches show players’ faith in the potential of heated tobacco
  • Philip Morris launches new vaping products
  • Legal changes to impact e-vapour products
  • CATEGORY INDICATORS
  • Table 34 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 35 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 37 Sales of Heated Tobacco: Volume 2017-2022
  • Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 39 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 40 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 41 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 42 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 43 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 44 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 45 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 46 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 47 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 48 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 49 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 50 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 51 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 52 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 53 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 54 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 55 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 56 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 57 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 58 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 59 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 60 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 61 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 62 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027