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Apparel and Footwear in Poland

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    Report

  • 87 Pages
  • January 2026
  • Region: Poland
  • Euromonitor International
  • ID: 3008401
Apparel and footwear in Poland demonstrated resilience in 2025, with a 3% growth in retail volumes and 6% growth in current value terms, driven by easing inflation and steady economic conditions. Growth is expected to continue in the forecast period, driven by consumer demand for comfort, originality, and sustainability. The industry is characterised by a mix of global players and domestic brands, with LPP SA maintaining its lead and value players like Pepco Poland Sp zoo gaining traction.

This Apparel and Footwear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Economic factors contribute to growth, with sportswear seeing dynamism
  • Resale and rental trend gains traction among young consumers
  • CHART 2 VRG Partners with VIVE Profit on Circular Fashion
  • Tariffs and supply chain pressures reshape the landscape
  • CHART 3 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
WHAT’S NEXT?
  • Consumers will drive growth in apparel and footwear through “smart mixing”
  • CHART 4 Analyst Insight
  • Largest category to remain apparel, but desire for comfort to drive growth for sportswear
  • Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
  • LPP and Pepco drive share growth through innovative strategies
  • Polarisation and brand adaption in apparel and footwear in Poland
  • CHART 5 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
  • Strategic moves and emerging opportunities
CHANNELS
  • Offline retail channels lead with innovative retail concepts
  • Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Poland 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Poland 2025
  • CHART 9 Consumer Landscape in Poland 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Womenswear sees robust growth amidst polarisation and increasing incomes
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising incomes and the search for value, not just low prices, drive growth
  • Market polarisation as consumers are cautious, but willing to spend on occasion
  • CHART 11 Pepco Shifts Strategy Towards Trendy Womenswear
  • Resale platforms fuel dynamic growth in the second-hand market
  • CHART 12 H&M-Owned Brand Sellpy Launches Resale in Poland
  • Womenswear embraces European nearshoring amidst rising costs and supply disruptions
  • CHART 13 Protests in Bangladesh Hit Clothing Giants
WHAT’S NEXT?
  • Technology and sustainability to drive growth and differentiation
  • Women's outerwear expected to remain the largest category and see steady growth
  • Sustainability and e-commerce to drive growth and opportunities, but there will be challenges
COMPETITIVE LANDSCAPE
  • LPP and Pepco drive growth through affordable fashion
  • Emerging local brands gain ground with premium offerings
  • CHART 14 Analyst Insight
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
  • New retail concepts and local designers drive innovation
COUNTRY REPORTSMENSWEAR IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fashion-forward men fuel boom in menswear in Poland
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Changing male consumer attitudes and rising disposable incomes drive growth
  • VRG's pricing strategy aims to protect its margins from rising costs in Asia
  • CHART 16 VRG Adapts Pricing Strategy to Protect Margins from Supply Chain Changes
  • Men's outerwear dominates sales of menswear
  • Mid-market stability meets premium surge and accelerating polarisation
  • CHART 17 NEWBORN K Brings Lifestyle-Driven Menswear Concept Store to Warsaw
WHAT’S NEXT?
  • Younger men set to drive growth in menswear through desire for fashion
  • Men's outerwear will remain dominant, while men's underwear set to grow the fastest
  • Lifestyle relevance and e-commerce will shape the future of menswear
COMPETITIVE LANDSCAPE
  • LPP, adidas, Zara, and H&M maintain their leading positions despite challengers
  • CHART 18 Analyst Insight
  • Challengers drive innovation with lifestyle-focused products
  • CHART 19 Polish Brand KUST Brings Minimalism and Fashion to Polish Menswear
  • Opportunities arise for businesses amidst market shifts
CHANNELS
  • Offline retail maintains dominance despite e-commerce growth
COUNTRY REPORTSCHILDRENSWEAR IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Income growth and premiumisation drive a surge in retail sales
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Families prioritise both affordable and premium childrenswear in Poland, driving polarisation
  • CHART 21 Happymess Blends Premium Childrenswear with Family Lifestyle Storytelling
  • Premium baby and toddler wear contributes to the growth of childrenswear
  • Sustainability drives innovation in product design and materials
  • CHART 22 Roe&Joe Blends Sustainability with Care in Childrenswear
WHAT’S NEXT?
  • Parents will prioritise premium or affordable childrenswear, including eco-friendly options
  • Baby and toddler wear set to see the highest growth, driven by quality and safety concerns
  • CHART 23 Analyst Insight
  • Online channels and premium brands to shape future sales
COMPETITIVE LANDSCAPE
  • Pepco and LPP lead as mid-market players struggle
  • Resale platforms impact sales in the primary market
  • CHART 24 Bahasalaha Curates Complete Childrenswear Outfits on Instagram
CHANNELS
  • Offline retail remains dominant even as retail e-commerce grows
COUNTRY REPORTSSPORTSWEAR IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of sportswear surge in 2025, driven by the health trend, rising incomes, and innovation
  • CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
  • Despite dynamism, supply chain pressures weigh on the profitability of sportswear
  • CHART 26 4F Flags Bangladesh Supply Risks
  • Sports apparel drives sales of sportswear, although sports footwear also sees dynamism
  • Sustainability and inclusivity initiatives drive circular consumption
  • CHART 27 4F’s Ongoing 4F Change Programme Encourages Circular Sportswear Consumption
WHAT’S NEXT?
  • Local brands and rising incomes expected to drive evolution
  • Sports apparel anticipated to remain dominant
  • Key trends shaping the future of sportswear
  • CHART 28 Analyst Insight
COMPETITIVE LANDSCAPE
  • Global incumbents and local champions compete
  • Opportunities for new players
  • CHART 29 Vogue Polska Launches Sport & Wellness Vertical
CHANNELS
  • Nike Rise concept store drives offline retail dominance
  • Retail e-commerce continues to see rising sales
COUNTRY REPORTSJEANS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Jeans thrives on durability, comfort, and sustainability, driving solid growth
  • CHART 30 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise comfort and quality in jeans
  • Standard jeans leads, but premium jeans sees a stronger increase
  • The rise of second-hand heritage brands impacts primary sales
  • CHART 31 Venus as a Jeans Builds a Resale Niche Around Vintage Denim
WHAT’S NEXT?
  • Incumbents will offer quality basics to counter fast fashion challengers
  • Comfort and personalisation expected to drive demand for hybrid styles
  • Stable supply chains will support sustainable denim production
COMPETITIVE LANDSCAPE
  • Leaders maintain their positions through a focus on quality and comfort
  • Incumbent brands drive innovation with a focus on quality and comfort
  • CHART 32 Reserved Highlights Different Fits For Children’s Denim In 2025
CHANNELS
  • Offline retailers lead the distribution of jeans, but online sales rise
  • CHART 33 Analyst Insight
PRODUCTS
  • Supplier innovation improves comfort and seasonality in jeans
  • CHART 34 Levi’s Launches Linen+ Denim Collection for Summer 2025 in Poland
COUNTRY REPORTSHOSIERY IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Hosiery shows strong growth, driven by affordable and functional innovations
  • CHART 35 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise affordability and functional innovations
  • Gatta and Gabriella launch innovative products
  • CHART 36 Gatta Partners with Wedel to Launch Chocolate-Scented Hosiery
WHAT’S NEXT?
  • Growth will be driven by affordable and functional innovations
  • Functional innovations and sustainability to shape future product development
  • CHART 37 Analyst Insight
COMPETITIVE LANDSCAPE
  • LPP and Pepco maintain their lead due to wide product range
  • Innovative product launches to shape the competition
CHANNELS
  • Offline channels dominate, appealing with both affordable hosiery and high-end boutiques
  • CHART 38 Calzedonia Reinforces Premium Positioning with Refreshed Loft-Style Boutique in 2024
  • Retail e-commerce gains traction for premium and bulk purchases
COUNTRY REPORTSAPPAREL ACCESSORIES IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Apparel accessories grows, as consumers look for fashion-led items
  • CHART 39 Key Trends 2025
INDUSTRY PERFORMANCE
  • Non-seasonal staples drive sales
  • Weather conditions shape consumer preferences and sales
  • CHART 40 Brands Offer Basic Caps and Light Scarves as Non-Seasonal Staples
  • Local brands drive innovation with distinctive designs of apparel accessories for travel
  • CHART 41 Paris Hendzel Elevates Hats into Personal Statement Pieces for Travellers
WHAT’S NEXT?
  • Local brands to drive growth through design-led products and versatility
  • Non-seasonal staples and personalisation to drive future growth
  • CHART 42 Analyst Insight
  • E-commerce and sustainability will shape sales
COMPETITIVE LANDSCAPE
  • Small Polish labels challenge incumbents with distinctive designs
  • Orage Studio collaborates with Paris Hendzel to produce a limited-edition line of hats
  • CHART 43 Orage Studio with Premium Hat Collection Available at Moliera2
  • Emerging brands and e-commerce to drive future opportunities
CHANNELS
  • Discounters and variety chains drive offline retail dominance
COUNTRY REPORTSFOOTWEAR IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Polarisation evident as consumers flock to both discount and premium brands
  • CHART 44 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives sales of footwear in Poland
  • CHART 45 Lidl Attracts Shoppers with Discounted Branded Kappa Sneakers
  • Women's footwear remains the largest category
  • Resale market thrives on affordability and cultural relevance, competing with primary sales
  • CHART 46 Klasyk Store Names Itself "Your Best Shoe Dealer"
WHAT’S NEXT?
  • Consumers expected to continue to drive polarisation in footwear
  • Women's footwear will continue to dominate, but children's footwear to show strong growth
  • Technology expected to reshape footwear
  • CHART 47 Analyst Insight
COMPETITIVE LANDSCAPE
  • Strategic acquisition by CCC consolidates its lead
  • CHART 48 CCC Moves to Acquire MKRI in 2025
  • Challenger brands see success
CHANNELS
  • Offline retail remains dominant despite continued growth fore retail e-commerce
COUNTRY REPORTS