2003 Small Business Energy Efficiency Program Roundup - Market Research Reports

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2003 Small Business Energy Efficiency Program Roundup

Description:

Alongside renewed interest in energy efficiency, many utilities are promoting related programs specifically to the small business sector. Successful small business energy-efficiency programs focus on the basics of approaching this market by building relationships, addressing potential deal-killers such as lack of financing, and linking efficiency initiatives to other utility programs beneficial to small businesses.

Which small business types are most responsive to energy-efficiency programs? These businesses tend to be in the education, restaurant, and hotel sectors and own rather than rent their buildings. They also tend to have higher-than-average energy bills, and theyve been in business for at least a decade. For the most part, there is room for improving small businesses awareness of energy-saving opportunities.

A number of utilities have well-developed energy-efficiency programs for small businesses, and they have taken appropriate steps to ensure that the right audience is aware of their offerings. These energy providers include Alliant Energy, which has taken great pains to position its small business offerings as distinct from its overall commercial products and services, and San Diego Gas & Electric—an organization reaching out to the "hard-to-reach" market. Also noteworthy are National Grid, which works with a network of vendors to effectively serve small businesses in several states, and Long Island Power Authority, which offers energy consultations as a means of building additional participation in its energy-efficiency programs.

Spurred by renewed interest in energy efficiency, many utilities are promoting related programs specifically to the small business sector. We take a detailed look at a number of successful programs.

Contents:

Executive Summary 1

Energy-Efficiency Redux 2

Today’s State of

Energy-Efficiency Affairs 2

The Other Side of the Equation:

Utility Efficiency Programs 5

Moving Forward 12

Notes 13

Companies Mentioned

Alliant Energy, San Diego Gas & Electric, National Grid, Long Island Power Authority

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