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Chilled Processed Food in Morocco
Euromonitor International, March 2012, Pages: 54
Chilled processed food saw strong growth towards the end of the review period, thanks to the ongoing expansion of supermarkets/hypermarkets. This category achieved significant sales for the first time in 2008, due largely to the expansion of chains such as Marjane, Aswak Assalam, Acima and Label Vie. These chains improved their cold chain systems and displays, enabling them to introduce chilled products. Consumers thus gained wider access to these products in the second half of the review...
The Chilled Processed Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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