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Ice Cream In Italy
Euromonitor International, Oct 2011, Pages: 73
In 2011, the Italian ice cream category continues to be characterised by strong promotional activity, with over 47% of volumes sold via promotions. Consequently, the focus in the category remains on low-priced and private label products. This trend is mainly visible in take-home ice cream, where there is a risk of category trivialisation. In impulse ice cream and retail artisanal ice cream, in contrast, the main drivers of consumption are innovation and indulgence. In fact, most ice cream value...
The Ice Cream in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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