Tobacco in Indonesia

Report
52 Pages
June 2023
Region: Indonesia
Euromonitor International
ID: 300936

Tobacco in Indonesia recorded stronger growth in 2022 than in the previous year, largely thanks to an increase in economic activity with the country having suffered through the COVID-19 pandemic since early 2020. The purchasing power of consumers gradually improved in 2022, supported by the better macroeconomic conditions within the country including a healthy Rupiah exchange rate and stable interest rates.

The Tobacco in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Despite an increase in excise tax smoking prevalence continues to rise
Players launch more affordable variants and smaller pack sizes to ensure cigarettes remain affordable to a wide audience
HM Sampoerna takes advantage of lower excise tax categories to gain market share

PROSPECTS AND OPPORTUNITIES

Impact of increases in excise tax likely to be short lived
New product development and innovations should spark interest, while local production is set to expand
Street vendors continue to dominate sales but e-commerce see the most promising growth

TAXATION AND PRICING

Taxation rates
Table 61 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 62 Sales of Cigarettes: Volume 2017-2022
Table 63 Sales of Cigarettes by Category: Value 2017-2022
Table 64 Sales of Cigarettes: % Volume Growth 2017-2022
Table 65 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 66 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 67 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 68 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 69 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 70 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 71 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 72 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 73 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 74 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 75 Forecast Sales of Cigarettes: Volume 2022-2027
Table 76 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 77 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 78 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 79 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 80 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 81 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 82 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 83 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Cigars and cigarillos sees strong growth thanks to a loyal consumer base and the return of foreign tourists
Fine cut tobacco consumers expanded beyond older rural consumers throughout the pandemic
Fine cut tobacco players look to reinvent fine cut tobacco for a new audience

PROSPECTS AND OPPORTUNITIES

Cigars and cigarillos set to benefit from uptick in economic activities
Expansion of retail e-commerce could play a key role in determining the competitive landscape
Affordability and wider distribution set to influence market demand

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 26 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 27 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 28 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 29 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Smokeless tobacco remains a negligible category while e-vapour products sees soaring popularity
RELX helping to fuel the dynamic growth of closed vaping systems
HM Sampoerna opens Indonesia manufacturing plant in 2022 for its heated tobacco products

PROSPECTS AND OPPORTUNITIES

E-vapour products set to continue on strong growth path but the threat of tighter regulation remains
Closed vaping systems set to be the most dynamic category over the forecast period
Heated tobacco products gaining attention as HM Sampoerna launches new products

CATEGORY INDICATORS

Table 32 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 33 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 34 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 35 Sales of Heated Tobacco: Volume 2017-2022
Table 36 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 37 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 38 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 39 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 40 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 42 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 43 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 44 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 45 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 46 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 47 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 48 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
Table 50 Distribution of Heated Tobacco by Format: % Volume 2017-2022
Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 53 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 55 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 56 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 57 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 58 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 60 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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