According to the Borrell Associates report '2005 Outlook: The Boom Continues For Online Auto Advertising', online Automotive Advertising surged 50% in 2004, hitting $1.2 billion. While manufacturers and dealers continued to shift more spending toward online applications, dealer associations finally started testing the waters. Online campaigns are likely to continue stealing ad share from newspapers and broadcast TV over the next several years as the automotive industry follows a massive audience shift toward the Internet. This 26-page report offers eight charts and an appendix describing the leading automotive Web sites.
