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Hosted Messaging Market Trends, 2005-2008
Osterman Research, Inc, July 2005
This is a study that analyzes the market for outsourced messaging in North America, including hosted messaging services, hosted messaging security services, hosted archiving solutions and hybrid solutions. The study will focus on market demand for these services and will provide a forecast of demand through 2008.
This report is focused on the specific information requirements of vendors that offer hosted messaging services or that are considering providing these services. Topics to be covered in Hosted Messaging Market Trends, 2005-2008 will include the following, but as with all our Research multiclient studies, questions from early subscribers will be fielded in the surveys conducted specifically for this report:
Current demand and forecasts for enterprise adoption of:
- Hosted messaging services
- Hosted messaging security services
- Hosted archiving solutions
- Hybrid solutions.
The forecast will focus on both the small-to-medium business (SMB) and enterprise
markets.
- Enterprise IT management preferences and demand for features and functions
provided in these services.
- Key objections from prospective customers and how hosted service providers deal
with these objections.
- Analysis of the market potential for managed service providers.
- Drivers that will shape the market for hosted services.
- Enterprises' price sensitivity and willingness to pay for hosted services.
- A detailed cost comparison of hosted services and internally managed systems for
organizations of varying sizes.
- Decision makers' perceptions of leading hosted service providers.
- Marketing messages that resonate most with SMB and enterprise decision makers,
as well as those that are least effective.
- Criteria that enterprises use to evaluate hosted service providers.
- Identification of hosted service providers.
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