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Corporate Health: A Marketing Opportunity
Ian Youngman, March 2004, Pages: 195
This report provides an overview of what is offered in the UK corporate health market, what is needed and what can be done to provide products and services more closely aligned to corporate needs.
Companies are concerned about value for money from corporate health covers. If group PMI is sold in isolation, the worst fears of a sales slump could happen, as companies opt out. Companies want and need a lot more added value services that tackle the core need, than they are getting.
Who should read this report?
- Health and health cash insurers and intermediaries across the EU and US
- Providers and intermediaries supplying the corporate health market
- Those advising companies and insurers
Questions posed in the report
- What added value services are available
- what others have potential
- what do the major providers offer
This report is helpful as it could stop you:
- selling a product to a diminishing market
- adding whistles and bells to a product instead of needed services
- missing groth opportunities
- losing market share and income
This report can help you:
- provide what companies actually want
- stay ahead of the opposition
- identify new income areas
- identify partenership potential
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