Employee Communication During Mergers and Acquisitions
Ashgate Publishing, December 2009, Pages: 180
Communication is the key to organizational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition.
During the complex and, often, painful process of bringing the two sets of employees together, a continuous flow of negotiation is essential for keeping in touch with how people feel; communicating information clearly across both bidder and target; and beginning the process of creating a new culture for the merged company. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework, before the partner company has been identified then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger. The book includes chapters exploring the process of developing the employer brand for the new entity as well as of measuring and building on the success of your strategy and is illustrated throughout by a range of case studies.
- Introduction
- Before the partner is identified
- During negotiation
- Preparing for the announcement
- Between the announcement and the merger
- The targets communication to its own people
- The first 100 days
- Keeping listening
- Developing an Employer Brand for the new organization
- Measuring and building on the success of communication
- Index
About the Author/Editor
Jenny Davenport is a Director of People in Business, a consultancy specialising in the people aspects of change and mergers, communication, top team relationships, employee relations and surveys. Until 2000 she was employed by The Industrial Society, in a range of management roles. Before joining the Society she worked for Charles Barker, then the largest PR Agency in Europe. She has worked in the USA, Australia and France as well as in the UK. During her time with the Society she founded the Employee Surveys, Audits and Ballots unit. She has also headed the Employee Relations and Communication Department. She was instrumental in launching the Employee Communications Association in April 1994. She is author of a number of books on communication and her latest book, on communication and change, will be published shortly.
Richard Mosley is a consultant specialising in internal communication, employer branding and corporate values and ethics. Richard's career began as a Market Researcher (with 6 years at Research International), before progressing into Marketing Consultancy and Internal Communications with one of Europe's leading Brand Consultancies, the Added Value Group. During his time with Added Value, Richard co-founded one of the first UK internal marketing agencies, before taking on a global role within the consultancy, advising international clients on organisational change and communication.
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