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Employee Communication During Mergers and Acquisitions
Ashgate Publishing, Dec 2009, Pages: 180
Communication is the key to organizational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition.
During the complex and, often, painful process of bringing the two sets of employees together, a continuous flow of negotiation is essential for keeping in touch with how people feel; communicating information clearly across both bidder and target; and beginning the process of creating a new culture for the merged company. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework, before the partner company has been identified then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger. The book includes chapters exploring the process of developing the employer brand for the new entity as well as of measuring and building on the success of your strategy and is illustrated throughout by a range of case studies.
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