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Benjys Case Study: Developing Food Outlets To Appeal To Young Adults


Description: This report on Benjys forms part of our case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

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Gain insight into the methods used by important industry players to give them a competitive edge

Identify specific areas for operational improvements

Capitalize on the knowledge of experienced companies when entering a new niche or market


Contents: ABOUT US 2

WHAT IS THIS REPORT ABOUT? 3

LIST OF FIGURES 5

LIST OF FIGURES 5

INTRODUCTION 6

CASE STUDY 7

Company background 7

Carries out extensive consumer profiling 8

Strategies aimed at gaining women consumers 9

Young adults are most attracted to Benjys products 9

Standard sandwich the most sold item 10

Targeted marketing followed consumer profiling 11

New marketing opportunity 12

CONCLUSIONS 14

RESEARCH METHODOLOGY 15

RELATED RESEARCH 16

List of Tables

Figure 1: Benjys logo 8

Figure 2: Benjys sandwich van 13




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