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Transaction Tracking Market Opportunities, Strategies and Forecasts 2005 to 2011

WinterGreen Research, Inc., Jan 2005, Pages: 219


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Bristol Technology tracks customer transactions as they move through a variety of heterogeneous environments, between web front-ends and back-office applications. The critical service issue relates to the difficulty that IT has when someone gets a call that a transaction did not complete, and it takes hours to figure out why.

Transaction tracking systems pinpoint exactly where a transaction failed, resolving problems can quickly turn into an unproductive finger-pointing exercise, ultimately resulting in poor customer service. Table ES-1 illustrates transaction tracking technology features.

There is a difference between transaction tracking systems. Some are hard to install, some do simulations but do not work with real systems. The companies positioned to achieve measurable market share within two years are the ones with robust, nonintrusive capability that works at every network node and do not slow network traffic.

The issue with transaction tracking systems is one of mapping models. The business integration model depends on having a full set of capabilities that work around business optimization and practical deployment of transaction messaging systems that work.

Transaction tracking market forecasts indicate that markets are anticipated to grow rapidly as all enterprise IT departments realize that they need to be able to track transactions at a granular node level. The ability to anticipate or know the source of a network dysfunction is fundamental to the process of real time transmission of transactions.

Transaction tracking market forecasts show that markets at $25 million in 2004 are anticipated to reach $1.76 billion by 2011.



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