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ABWA Asia/Middle East Bottled Water Market 2005

Zenith International, June 2005, Pages: 235


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An exclusive study produced in association with the Asia Bottled Water Association (ABWA), this is the fourth Zenith Report on the Asia/Middle East Bottled Water Market.

Bottled water sales in the Asia/Middle East region have more than doubled in the past five years. Growth has been spectacular in a number of countries, with bottled water fast becoming the norm for in home and on the move hydration.

Both regions offer differing opportunities and challenges. Asian markets are often young and emerging, with evolving distribution structures and a rapid influx of new players. There is also great potential for sustained growth in countries such as India and Pakistan, which have large populations but low bottled water penetration. The Middle East, though with some new emerging markets, is generally characterised by a mature and well-established bottled water industry.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith's International 2005 Asia/Middle East Bottled Water Report is broken down into 3 main sections:-

1. Executive summary, incorporating overall market and regional analysis to 2004, key trends and indicators, with forecasts to 2009.

2. Comprehensive tables look closely at the market and each segment, covering – consumption, market value, packaging segments, leading companies and forecasts to 2009.

3. In depth country profiles cover (1) market indicators – geography, economy, demographics, water and income distribution; (2) market summary – bottled water consumption, value, average consumer prices (3) leading companies – overall company and brand volumes, and company volumes in sizes over 10 litres (4) full market commentary – market overview, industry structure, economic outlook and future market opportunities.





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