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Advertising & Marketing Services

  • ID: 302398
  • May 2016
  • Region: United States
  • 10 pages
  • First Research
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Brief Excerpt from Industry Overview Chapter:

Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services. Major companies include Dentsu, Interpublic, Omnicom, Publicis, and WPP.

Worldwide, the advertising and marketing industry generates about $520 billion in annual revenue, according to Magna Global and ZenithOptimedia. The US is the largest ad market, accounting for about a third of total worldwide advertising, followed followed by China, Japan, and Germany.

The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $111 billion.

Competitive Landscape

Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower READ MORE >

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Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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US

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