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Advertising & Marketing Services in the US Product Image

Advertising & Marketing Services in the US

  • Published: May 2014
  • Region: United States
  • 10 pages
  • First Research

Brief Excerpt from Industry Overview Chapter:

Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services. Major companies include Interpublic and Omnicom, (both headquartered in the US); Dentsu and Hakuhodo DY Holdings (both based in Japan); Publicis (France); and WPP (Ireland).

Worldwide, the advertising and marketing industry generates about $486 billion in revenue, according to Magna. The US is the largest ad market, accounting for about a third of total worldwide advertising, followed by Japan, Germany, and China. Large populations and the expansion of the middle class in BRIC nations (Brazil, Russia, India, and China) are expected to offer significant growth opportunities for the industry.

The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $95 billion. Key industry growth drivers include globalization, added fees and integration of services, and mobile marketing.

COMPETITIVE LANDSCAPE

Demand for advertising and marketing services comes largely from businesses that sell consumer products, READ MORE >

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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