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Advertising & Marketing Servicesin the US Product Image

Advertising & Marketing Servicesin the US

  • Published: February 2014
  • Region: United States
  • 10 pages
  • First Research

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues."

Brief Excerpt from Industry Overview Chapter:

Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services. Major companies include Interpublic and Omnicom, (both headquartered in the US); Dentsu and Hakuhodo DY Holdings (both based in Japan); Publicis (France); and WPP (Ireland).

Worldwide, the advertising and marketing industry generates about $486 billion in revenue, according to Magna. The US is the largest ad market, accounting for about a third of total worldwide advertising, followed by Japan, Germany, and China. Large populations and the expansion of the middle class in BRIC nations (Brazil, Russia, India, and China) are expected to offer significant growth opportunities for the industry.

The US advertising and READ MORE >

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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