+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Menswear in Hong Kong, China

  • PDF Icon

    Report

  • 25 Pages
  • February 2026
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 3025852
Menswear in Hong Kong, China, experienced a decline in retail volume sales in 2025, yet high-end spending, driven by tourism and premium brands, stimulated retail value sales. However, the market is expected to grow over the forecast period. Such growth is driven by the increasing demand for premium products, particularly among the affluent population, and the sustained demand for high-quality and functional clothing.

This Menswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Menswear creates retail value sales opportunities amidst market polarisation
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Tourism contributes significantly to high-end demand
  • Men's underwear benefits from rising interest in comfort and practicality
  • Market polarisation defines consumer spending patterns and leads to lifestyle initiatives
  • CHART 3 Uniqlo Launches Uniqlo Coffee in Taikoo Place in 2025
WHAT’S NEXT?
  • Outdoor brands lead growth with multifunctional outerwear
  • Menswear embraces sustainability and inclusivity
  • Polarisation and lifestyle trends to remain key shapers of menswear
COMPETITIVE LANDSCAPE
  • Niche local brands gain traction amid market polarisation
  • Local brands leverage pop-up strategies to counter global giants
  • CHART 4 Local Menswear Brand Determinant Pop-up in 2025
CHANNELS
  • Physical stores and e-commerce drive sales with an omnichannel approach
  • to the fore
  • Lululemon educates male consumers on products
  • CHART 5 Lululemon Educates on Product Functionality 2025
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
  • CHART 9 Uniqlo Introduces New Store Concept
  • CHART 10 Chinese Brand Urban Revivo Enters Harbour City in 2025
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Hong Kong, China 2025
  • CHART 13 Key Insights on Consumers in Hong Kong, China 2025
  • CHART 14 Consumer Landscape in Hong Kong, China 2025
APPAREL AND FOOTWEAR IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear remains a robust industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
  • Polarisation runs through the industry
  • Major players lean into the key experiential retail trend
WHAT’S NEXT?
  • Experiential retail and lifestyle concepts set to drive engagement and sales
  • Tourism is a category shaper and growth tool
  • Sustainability is a baseline expectation
COMPETITIVE LANDSCAPE
  • The top players continue to invest in their businesses
  • The competitive landscape is characterised by fragmentation, polarisation and dynamism
CHANNELS
  • Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
  • Retail e-commerce is driven by convenience and digital engagement
PRODUCTS
  • Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources