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Enron 2001: An Inside View
Global Change Associates, July 2001, Pages: 81
To many executives in the energy industry, Enron is a name that generates strong emotions. The very mention of the company in energy circles throughout the world creates reactions ranging from paralyzing fear to envy. For many of these firms and individuals, Enron is an entity to be both feared and emulated.
This report focuses on the Enron's growth from inauspicious gas pipeline company to
aggressive global market maker and look ahead, to the Enron of tomorrow.
This report was the first and only competitive analysis report about Enron Corporation. It was written during the summer of 2001 before Enron went down. It is the genesis of Peter Fusaro's New York Times best seller What Went Wrong at Enron but has much greater depth and insights into Enron.
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