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Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback
Healthcare Intelligence Network, March 2005
When launching cost-saving or quality improvement efforts, healthcare payors and providers often fail to consider one major factor: the resistance they are almost certain to encounter from their medical staffs. Intent upon patient responsibilities, many physicians are neither cost-focused nor open to administrative changes.
In this special report, 'Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback,' a panel of experts describes a variety of tools including skills assessment, communications, incentives and marketing that can turn physician 'push-back' into support, ensuring the success of new programs while developing physician leadership at their organizations.
You'll hear from Mary Anne Graf, Vice President, Women's & Children's Services, Bon Secours Health System; Dr. Manuel Lowenhaupt, National Practice Leader, CapGemini; and Dr. Mark Wenneker, Consulting Manager, The Bard Group on theories, application and results of physician engagement programs.
This report is based on the January 26, 2005 audio conference 'Physician Engagement: Tools and Strategies to Get Reluctant Physicians on Board' during which Graf, Lowenhaupt and Wenneker described how to engage physicians, including strategies and case studies.
You'll get details on:
- Tools and strategies to motivate physicians
- Keys to physician engagement
- Creating physician alignment through marketing
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