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e-Health Initiatives: Driving Behavior Change and Fostering Consumerism
Healthcare Intelligence Network, April 2005, Pages: 35
Web technology is touted as the antidote to a multitude of healthcare woes: rising consumer dissatisfaction, increasing consumerism and ever-escalating healthcare costs. But for consumers to embrace e-health tools, health plans and employers must entice them with a healthy mix of autonomy and handholding.
In this special report, 'e-Health Initiatives: Driving Behavior Change and Fostering Consumerism,' a panel of experts discusses state-of-the-art healthcare e-tools, strategies for engaging members to use them and the impact e-tools can have on consumer-driven plans.
You'll hear from Kim Bellard, Vice President of eMarketing, Highmark Inc., and Erin Lenox, Associate, Hilb, Rogal and Hobbs, on strategies for harnessing the power of e-tools that enable consumers to collaborate in their own healthcare design.
This 37-page report is based on the January 19, 2005 audio conference 'Using Web Technologies in Consumer-Driven Healthcare' during which Bellard and Lenox described how healthcare organizations are utilizing the web in consumer-driven healthcare plans.
You'll get details on:
The role of web applications in consumer-driven healthcare.
Evolving trends in consumerism.
What web tools can assist consumers in behavior change.
The 10 key technological components of a healthcare web site.
The e-health options from Highmark Inc.
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