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Portable Multimedia Players: Analysis and Forecasts
Parks Associates, June 2005
This report probes market demand for PMPs, evaluates product and pricing strategies, analyzes market drivers and barriers, and estimates adoption rates and market potential over the next five years. It is a must-read report for PMP manufacturers and retailers, technology providers, and component vendors as well as potential competitors in this market.
'Portable multimedia players (PMP) are still a novel concept to many consumers,' said Harry Wang, research analyst. 'Consumers who are interested in receiving video content on a PMP are also attracted by the idea of video content on a mobile phone. PMP manufacturers need to be wary of competition from smartphones. The recipe for success is consumer intelligence plus shrewd marketing strategies.'
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