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Cider/Perry in Austria
Euromonitor International, March 2012, Pages: 29
Domestically produced cider/perry – so-called “Most” – has recently seen growing demand among Austrian consumers. This has been driven by the trend towards regionally produced products, as well as by extensive marketing efforts on the part of cider/perry producers. Due to the small-structured nature of the Austrian cider/perry market, an increasing number of cooperatives have been formed in recent years in order to market Austrian Most more effectively. The so-called “Mostbarone” is only one...
The Cider/Perry in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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